Yelp Guaranteed Protects Your Customers
Ad Leverage » Advertising
by onboarding
7M ago
Yelp Guaranteed is a program available to any qualifying business (Yelp Pro). It is an opportunity to demonstrate your commitment to high-quality service. If customers see a “Backed by Yelp Guaranteed” badge on your business information page, they can be more confident in hiring you. Your business’s reputation is built on providing satisfactory work, protecting customers’ properties, and being honest about costs and fees. Customers are often wary of hiring a contractor. Yelp Guaranteed helps protect them. For instance, if there are issues with a project, they can receive coverage up to a lifet ..read more
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Pause Giant AI Experiments
Ad Leverage » Advertising
by adleverage
1y ago
  Recently, I signed the “Pause Giant AI Experiments” petition, and I’d like to explain my reasons and encourage you to consider doing the same. As someone working with various AI startups, some of which use GPT-4, I’m genuinely excited about the future of large language models. At first, I was hesitant to support any idea that could limit this technology, but after reading the letter’s intent, I decided to embrace it and share. Let me tell you why.   The fact is, the next generation of AI might surpass human intellect, and it’s growing fast by learning from apps and the internet. It ..read more
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Prompt Engineering For Humans – ChatGPT
Ad Leverage » Advertising
by adleverage
1y ago
Have you ever interacted with ChatGPT or any other LLM (Large Language Model) and received an unexpected or inaccurate response? Well, you’re not alone. Complaints and concerns are abundant across the internet that LLMs can provide incorrect or even made-up information called “Hallucinations”.  The problem is that LLMs have become so complex, and the neural nets they derive their answers are so opaque that it’s challenging to get the best results from them. The way you phrase your prompt plays a crucial role in the type of response you receive.  Enter the “Prompt Engineer” – the AI i ..read more
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Smart Bidding Is Really Speed x Signal Bidding
Ad Leverage » Advertising
by Brianna Skiffington
1y ago
What is your take on Google’s Smart Bidding? It’s a make-or-break question we ask every Google Ads applicant and one that more and more clients are asking Agencies. The answer should be very much the same; it isn’t perfect, but it’s worth it (testing at least).     To some, it’s a controversial and even personal question—a conversation starter that can have radical responses. Some take it as undermining their experience to imply artificial intelligence could be more efficient. It can elicit survival instincts… my job is to bid, if no more bidding, no more job, no more food, no m ..read more
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What’s the Difference Between Automation and Email Marketing?
Ad Leverage » Advertising
by Madeline Simpson
2y ago
When it comes to marketing, there are many different tasks to keep track of. Businesses in today’s busy world can certainly benefit from automation. Email marketing is one tool used to engage audiences but is not automation in and of itself. Here, we will look at email marketing defined and how it differs from a larger-scale automation strategy, which can include how you approach sending marketing emails and so much more. What Is Email Marketing? A basic email marketing strategy involves sending standalone email blasts. Once your newsletter or marketing message is completed, the email is sent ..read more
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What Processes Should You Automate?
Ad Leverage » Advertising
by Madeline Simpson
2y ago
Automating your workflow is great for productivity, email marketing, and customer service. But how do you start? What is workflow automation and how do you apply it to more than email campaigns? We’ll explain everything below. What Is Workflow Automation? Workflow automation, by the most recognized definition, “…is the process of using rule-based logic to launch a series of tasks that run on their own without any human intervention.”  The rules and logic you set up can then apply to sending emails, scheduling tasks, setting up reminders, and so much more. Better yet, your team doesn’t ha ..read more
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Workflow Automation Examples
Ad Leverage » Advertising
by Madeline Simpson
2y ago
Workflow automation has limitless possibilities. How you choose to use it depends on the unique attributes of your business and its individual goals. To review, workflow automation involves defining business rules to determine how manual tasks, data, or files are routed between people or systems. Simple or complex workflows can be automated. When done properly, this improves metrics such as: Productivity Efficiency Accuracy Accountability Job Satisfaction Ultimately, the automation of workflows can impact the overall success of your organization. But what workflows can be automated? Here is ..read more
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Ranking Factors: Google Local Service Ads
Ad Leverage » Advertising
by Brianna Skiffington
2y ago
The #1 question we get about digital marketing for home services & professional services… “How can I scale my LSA?”. LSA = Google’s Local Service Ads (Google Guarantee). Why? LSA has a 10-20x channel ROAS for almost every client we have.  LSA of course uses a mix of factors when determining your rank: Your review score and the number of reviews Your proximity to a users’ location Responsiveness to customer inquiries and requests (basically answering the phone) Your hours Your budget Whether or not they’ve received serious or repeated complaints about your business (because ..read more
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The Mobile Privacy Wars: Apple vs. Facebook
Ad Leverage » Advertising
by Jami Losurdo
2y ago
If you’ve been paying any attention to news out of Facebook or Apple lately, it’s very possible you’ve heard about the major privacy change Apple has instilled into all devices running iOS 14.5, the latest mobile update for all phones and tablets. (As of this writing, Apple had released iOS 14.5.1) For the uninitiated, in 2020 Apple let app developers know that starting “sometime in 2021” Apple would make a change to their mobile platform so iOS users can easily opt-out of being tracked across apps.  From a privacy perspective, this App Tracking Transparency seems like a natural evolutio ..read more
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Why Advertising To Hispanic Consumers Is A Smart Move For Your Business Bottom Line
Ad Leverage » Advertising
by Chris Castillo
2y ago
As a bilingual ad agency in Los Angeles, we’re at the forefront of the Hispanic Consumer Boom, with California housing the largest percentage of Hispanic Consumers in the country. The U.S. population keeps growing and is now more diverse than ever before with a never-ending stream of Hispanic consumers entering the market, constantly changing the advertising landscape. Understanding these changes is vital for the success of your business, whether local, regional or national.    For most a simple translation gets the job done, but not for us. We don’t translate, we trans-create. This ..read more
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