Sugar, a simple ingredient that adds flavor, texture, and balances bitter and acidic elements in your drink. One of the most used ingredients in cocktails, yet often misunderstood and pretty controversial one. In the most recent years, people are becoming more aware of the high-calorie content in cocktails and sugar has become definitely the biggest thread. Sugary Cocktails “Not […] The post Everything that’s wrong with sugar in cocktails appeared first on Conscious Mixology ..read more

Having an excellent customer service in your venue depends on many factors and some of the less obvious ones such as style and level of the music or paint on the walls can also influence the overall perception of your venue. But is there a universal code for a great customer service that we can […] The post How to deliver excellent customer service in your bar and build the most loyal regulars appeared first on Conscious Mixology ..read more

How many times have you heard someone say “I would like to open my own bar”?  Well, a lot of people dream of opening a bar, as you might imagine yourself selling delicious booze, hanging out with regulars and most importantly, getting paid while doing all this cool stuff. This might be a great vision […] The post 8 tips for running a profitable bar business appeared first on Conscious Mixology ..read more

Let’s admit it. Before we visit that fancy new cocktail bar around the corner in person, we often do an online research to make sure that it’s worth a visit. Checking the menus, photos of the place or reviews from other customers, running the story in our heads what we might order, do or say.  […] The post 7 Top Marketing Strategies for your Cocktail bar appeared first on Conscious Mixology ..read more

One of the most important things when designing your first cocktail menu is to be able to cost it out. A seemingly basic process in the bar business can be far more difficult than anyone would imagine.  But let’s start with basics and industry standards as there are a lot of factors to consider when […] The post How to calculate the cost of a cocktail appeared first on Conscious Mixology ..read more

It’s the first impression that counts and drinks menu is, without a doubt, one of the most important things that your customers see when they visit your website or bar in person. That’s why a properly designed menu shouldn’t be an afterthought. A customer friendly drinks menu is not just a random list of beverages but […] The post How to design a persuasive cocktail menu appeared first on Conscious Mixology ..read more