Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger ..read more

Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear. But data science is complicated, and publisher sales teams need help not only gathering first-party data, but using that data to build audiences that are attractive to advertisers. The NY Post has been around for […] The post The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends appeared first on AdExchanger ..read more

Joshua Lowcock will be speaking at AdExchanger’s Programmatic IO conference on May 21 in Las Vegas. Click here to register. Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, his antennae go up, he says on […] The post Question Everything appeared first on AdExchanger ..read more

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […] The post Inside AB InBev’s Strategy For Tapping Into First-Party Data appeared first on AdExchanger ..read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only go so far. Google launched a generative AI image tool last week within Demand Gen, its planning tool for campaigns across YouTube, Gmail and Discover. The new AI update is meant to help marketers streamline […] The post The Pros And Pitfalls Of AI; Dating App Data Is A No-Go appeared first on AdExchanger ..read more

It’s a shame Rep. Cathy McMorris Rodgers (R-Wash.) and Sen. Maria Cantwell (D-Wash.) didn’t release their proposal for a comprehensive federal privacy law three days earlier than they did. If they had, it would’ve made a SeaWorld front row soak zone-style splash at the largest annual gathering of privacy professionals in the world. But, as […] The post Get Caught Up Quick On The American Privacy Rights Act appeared first on AdExchanger ..read more

The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies. The post 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet appeared first on AdExchanger ..read more

Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […] The post The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better appeared first on AdExchanger ..read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings on Friday.  Its marketing budgets were up 14% – but investors seem nonplussed about the paid media boost, considering retailer private-label products are undercutting the market and materials for manufacturing have been in inconsistent supply. […] The post P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It appeared first on AdExchanger ..read more

Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers. The post Netflix Announces New Ad Measurement Options Ahead Of The Upfronts appeared first on AdExchanger ..read more