Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported its fifth consecutive quarter of revenue growth in its Q1 2024 earnings call on Wednesday. Revenue for the quarter totaled $36.5 billion, a 27% YOY increase, with $35.6 billion coming from ads. It was the […] The post Meta Reports Record Q1 Revenue, But Its Plan For The AI Long Game Has Investors Spooked appeared first on AdExchanger ..read more

Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal. On this week’s episode, the editorial team talks through this latest announcement from Google, […] The post The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo appeared first on AdExchanger ..read more

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video. The post The IAB Predicts Social Video Will Overtake CTV This Year appeared first on AdExchanger ..read more

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching. There are much better alternatives to the surface-level […] The post Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation appeared first on AdExchanger ..read more

Publishers looking to grow their addressable audience just got a new way to entice users to share an email address.  The rewarded single-sign-on (SSO) provider Bonbon announced on Thursday that it’s integrating with The Trade Desk’s OpenPass SSO. Bonbon gives users rewards – such as discounts or chances to win merchandise – for setting up […] The post The Trade Desk’s OpenPass Will Add Rewards As It Pursues Wider Adoption appeared first on AdExchanger ..read more

Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week. Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. […] The post Ibotta Crosses The IPO Finish Line – Now The Real Work Begins appeared first on AdExchanger ..read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […] The post Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling appeared first on AdExchanger ..read more

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side appeared first on AdExchanger ..read more

The past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA website, and Jounce Media’s supply chain reports have gathered overwhelming evidence around the prevalence of MFA as a major inventory source for buyers. The narrative of MFA being misleading to buyers, a suboptimal user experience […] The post MFA Sites Aren’t Going Anywhere Until There Are Incentives To End Them appeared first on AdExchanger ..read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted the shift in fin tech and credit companies entering ad data sales.  The latest to the trend is Revolut, a fin tech business catering to travelers and global spenders.  “We could become a media [business] … a […] The post The Fin Tech Ad Tech Boom; Temu Tops Meta’s Charts (But At What Cost?) appeared first on AdExchanger ..read more