Last year, 46 percent of B2C marketers reported that measuring the ROI of a content marketing program was one of the top challenges facing their brand, with 50 percent citing measuring content effectiveness as another top concern. There are so many metrics and peripheral benefits to keep track of, and many marketers find it overwhelming to quantify the value of content marketing. Besides keeping up with the sheer volume of metrics, the complexity of how they intertwine can be as intimidating as an unsolved Rubik’s Cube at first glance. However, there’s no doubt the long-term returns from ..read more

If you’re here, you’ve most likely heard that content marketing can have a major impact on several areas of your business. One of the primary areas is search engine optimization (SEO), which is a popular goal associated with content marketing strategies. But you can’t set up any content plan and just hope for the best – you have to understand how content marketing can benefit SEO and then optimize your approach to reach these goals. Some Background… Before we dig into actionable tips, it’s important to understand why we use content marketing to benefit SEO, so you’re clear on what we’re trying ..read more

Gaining a following is half the battle. That’s right – only half. The other half involves maintaining your audience and fostering loyalty. You don’t want people to read one blog post or see one page and then never return to your site again. If people trust your brand and rely on it for valuable information, they’re more likely to convert based on the authority you’ve established. What’s the best way to build a loyal base? Many brands know that content marketing is a long-term strategy, so we examined how some major brands have recently used innovative content marketing efforts to engage their ..read more

One of the more well-known benefits of content marketing revolves around its direct technical relationship with SEO through link building, including increases in organic and search site traffic and higher search rankings. Its ability to uncover referral traffic from campaign media mentions, build a diverse link portfolio, and increase the amount of on-site content prove that content marketing is truly a holistic strategy for driving site traffic. Brand awareness is another widely discussed benefit directly related to content marketing. Targeted digital media promotions allow your brand and it ..read more