Are AI Apps Like ChatGPT Coming For Your B2B Marketing Job?
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn Unless you’ve been living under a rock, you’re probably aware that ChatGPT has been taking #AI Twitter by storm. Everyone is excited about its many capabilities, myself included. And AI tools like this are only getting more and more sophisticated. (There’s even a new tool that uses artificial intelligence and natural language processing to mimic voices! How cool/scary is that?!) However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer su ..read more
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A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s exactly what we’re discussing today! Hiring is very similar to looking for clues to discover your customers’ buyer intent. You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points. You send or share information or encourag ..read more
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How To Develop Buyer Personas: A Crash Course
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market to. Buyer personas touch on everything you do, from optimizing the functionality of your website to creating a product design to developing creative concepts, appropriately casting your ads, and anything in between – well-written personas will guide you through it all. If you’re curious abou ..read more
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How to Effectively Plan and Manage a Large-Scale Tech Event
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings? Let’s start with the basics of tech event management. Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme ..read more
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AI for Sales and Marketing: Q&A with Streamly
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content. They asked me some really fun questions about AI, so check out our conversation below to get a sense of what AI can do in sales and marketing. Streamly: Tell us a bit about what AI is and why it’s great for marketing! When we think about artificial intelligence, our minds are immediately ..read more
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How To Nail Your Content Management and Production Plan
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. Unfortunately, content creators may not understand how their content fits into the overall corporate picture, even if others in the company are creating similar content. While it can seem like a daunting task to tackle all of these moving parts, I pr ..read more
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Measure Content Marketing ROI Easily Using This Effective Approach
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. I firmly believe it’s a must for content marketers to showcase content’s value-add to management and internal stakeholders whenever and wherever possible. The best way to quantify content ROI is through demand generati ..read more
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Six Ways to Start Subject Matter Experts Thinking Like Content Marketers
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn Over the past several years, the topic of getting Subject Matter Experts (SMEs) to engage with content creation has faded a bit. With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. It takes time and effort for SMEs to create content; for starters, they are very busy, so it’s challenging to get them to commit to helping with marketing in addition to doing their regular jobs. In tech or manufacturing ..read more
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How To Strike A Balance Between Global and Local Marketing
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering how you can chip in to build that sense of alignment between global and local marketing to reach your business goals, in which case I’m here to help. Working as a global strategist supporting over 5 different geographies for more than 10 years, I can share some of my biggest takeaways and tips about balancing global a ..read more
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Recession Ahead? Here’s How To Keep Marketing Agile
Pam Didner Blog
by Pam Didner
1y ago
Facebook Twitter LinkedIn Sequoia Capital presented a 52-page memo, “Adapting to Endure”, to its portfolio companies at May’s Founders All Hands meeting. In this presentation, Sequoia predicted the potential recession and encouraged portfolio company CEOs to prepare themselves to “avoid the death spiral.” To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. The most agon ..read more
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