Internal links are not just pivotal for SEO,  they also enhance user experience by guiding visitors to more relevant content, increasing the time they spend on your site. For deep content, the strategic use of internal links can help in creating a cohesive content ecosystem that reinforces your site’s authority and value to the reader. […] The post Measuring Internal Links appeared first on Wax Marketing ..read more

https://waxmarketing.com/wp-content/uploads/2024/01/Blog1.2.23.m4a The battle for online attention and engagement is fiercer than ever. Rather than trying to improve this situation with more deep content, too many marketers are contributing to the problem with a  proliferation of shallow content – quick, clickbait-y articles, thinly veiled self-promotional posts, and keyword-stuffed pieces. They’re prioritizing quantity over quality. Instead of entering the “sunset of my career” – as one person put it recently – I find my content skills in high demand right now. I am usually hired to tra ..read more

WordPress is the best content management system for most website owners these days. It has a huge community with great plugins and themes. There are also tons of WordPress migration services on the market for those who are eager to move to the well-known CMS. So, you can use them to move to WordPress and then proceed to build an effective site. In this article, we will show you the step-by-step guide on how to optimize your WordPress website, which includes choosing a theme, creating a site map, structuring your pages for optimal search engine visibility, and more.   1. Simple design &nbs ..read more

In this next installment of our series on major trends in communications for 2022, we’re talking about interactive content as part of a strategy that works in tandem with emotional marketing and ephemeral content. As we discussed in our piece on ephemeral content, one of the top tips to ensuring your content has impact is to involve the viewer’s input in some way. Whether it’s taking a quiz or a survey, or playing a game that supports what you’re sharing, allowing your audience to interact with your content creates an immersive and memorable experience. Interactive content is the next level i ..read more

Continuing our series on major trends in communications in 2022, in this installment we’re discussing ephemeral content and how to harness it for effective marketing. What is Ephemeral Content? Traditionally in marketing and communications emphasis has been on evergreen content – something that will stay visible and relevant for years. Evergreen content is still important and forms the backbone of many websites, including blog posts, white papers or case studies, and complementary media like videos or podcasts. However, over the past few years there have been more and more opportunities to exp ..read more

Welcome to the first in a four-part series in which we’ll be exploring major trends in communications for 2022. In this initial installment, we’re examining the concept of emotional marketing, its traditional definition,  and its current state. People have been appealing to emotions to motivate others for millennia. Aristotle himself established techniques for emotional appeals that were quite persuasive. While appealing to emotions may seem manipulative, it’s usually not nefarious. Emotional marketing connects people with the things they want and need on a deeply personal level. True, so ..read more

In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes: Advertising & Promotions Content & User Experience Social & Relationships Commerce & Sales Data & Management Industry professionals often refer to the programs used to perform daily business activities as a “stack.” This buzzword was first coined by tech companies to indicate a group of programs used to create a single web or mobile application, and the term “stack” is now used more broadly to indicat ..read more

Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the world of technology has improved with the growth in the number of users. Companies large and small are catering to the mobile platform with new developments. The customer experience is being vastly impr ..read more

Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups to target. But the wants, needs, interests and values of a customer cannot be determined from this simple means of segmentation. Customer-first marketing uses a customer-centric approach and goes much deeper than traditional methods to glean a clearer understanding of what consumers care about and feel strongly connected to. Customer-first marketing focuses more on customer behaviors than on business goa ..read more

A clear understanding of your target audience is essential to marketing success. It should shape everything from your brand’s tone and messaging to your content style and distribution. And knowing your audience isn’t as simple as having a typical customer in mind. True depth of understanding comes from careful target audience research. This research, including analytics and internal information, can help you nail down a well-defined target audience. In turn, the insights you glean will guide your marketing efforts and help you better reach your ideal customers. Read more to learn about the mos ..read more