Brafton Blog
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Fuel your career and your brand with content marketing insights, advice and news from Brafton's marketing experts. Brafton is an in-house content marketing agency that develops and manages targeted content strategies from blogs, graphics and video to SEO, social and more.
Brafton Blog
1w ago
ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology ..read more
Brafton Blog
1w ago
Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you ..read more
Brafton Blog
1w ago
For marketers, Google Analytics 4 (GA4) is like a kids’ toy box. Pop open the lid and your whole world changes. Do you reach for that valuable insight first? No ..read more
Brafton Blog
2w ago
Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content ..read more
Brafton Blog
2w ago
I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter ..read more
Brafton Blog
3w ago
Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a ..read more
Brafton Blog
3w ago
While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ..read more
Brafton Blog
3w ago
In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes ..read more
Brafton Blog
3w ago
Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning. A dollop of fluff might be a ..read more
Brafton Blog
3w ago
Here’s everything you need to know about creating a successful content development strategy ..read more