Keysplash Creative » Content Marketing
689 FOLLOWERS
Provides content, copy, and all forms of messaging for strategic brand development as well as coaching and consulting services. Content Marketing Archives by Susan Gunelius's Keysplash Creative. KeySplash Creative is a marketing communications company.
Keysplash Creative » Content Marketing
3y ago
Content marketing is a critical part of every marketing plan. That’s not surprising considering that content marketing costs 62% less than traditional outbound marketing and generates more than three times as many leads. However, creating enough high quality content and publishing it in the most effective places to reach your business and brand goals takes time.
Most entrepreneurs don’t have enough time to sleep a full eight hours per night let alone create tons of great content! That’s where hiring content marketing help can give you a leg up on the competition. However, not every content ma ..read more
Keysplash Creative » Content Marketing
3y ago
Content marketing works extremely well to build your brand and business, but creating great content takes a lot of time (or money if you pay someone to create it for you). Therefore, you have to be strategic about the content you create, or you’ll waste precious time and money developing content that doesn’t help you reach your goals.
To help you evaluate your content ideas, I put together eight clues that you can analyze each time you consider creating a new piece of content. Each of these clues is described below. You can also download my free Content Evaluation Worksheet, so you can evalua ..read more
Keysplash Creative » Content Marketing
3y ago
Buyer personas, buyer journeys, marketing funnels – there are so many marketing terms being thrown around in recent years that business owners are completely overwhelmed! I’m going to make things less complicated for you by showing you how to boost your marketing results by merging your content marketing funnel with your buyer journeys and buyer personas.
Buyer Personas
First, you need to know who your customers are. That’s where buyer personas come into the picture. I’ve written about the 13 areas of focus to create effective buyer personas in the past. Follow the link to learn all about it ..read more
Keysplash Creative » Content Marketing
3y ago
You take a long time creating your content, and you want people to see it – particularly your target audience. One of the best ways to spread your content online is to get social media shares, but how do you get people to share your content on social media so larger audiences find it?
First, you have to be realistic with your expectations. According to Steve Rayson, Director at BuzzSumo, most online content isn’t shared as much as you might think. His team analyzed content from the top 100 business-to-business websites and discovered that only 4% of 114,000 blog posts (that’s only 4,500 posts ..read more
Keysplash Creative » Content Marketing
3y ago
You have a huge opportunity that business owners and marketers a decade ago would have paid big, big bucks for. Can you guess what it is? I’m talking about your email list. In that list is a group of people who want to hear from you.
They’re either your past or present clients or they’re people who have opted in to receive messages from you. That list is a marketing goldmine, and you need to keep growing it! One of the best ways to grow your email subscribers list fast is using lead magnets.
In simplest terms, a lead magnet is something your target audience wants that you can give to them for ..read more