Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told you.) ? So many of my new clients — especially subject matter experts — don’t need new content (immediately). They HAVE content — scads of it scattered across various platforms. (Maybe that sounds familiar.) What […] The post Warning: Unpopular SEO writing opinion appeared first on SuccessWorks ..read more

Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice” badge on their LinkedIn profile and wonder how they got all the fame and fortune? Yeah, so I’ve been testing LinkedIn’s Collaborative articles for a while. And I’m…not impressed. Plus, I just read some data […] The post LinkedIn Collaborative Articles — Worth It, Or Nope? appeared first on SuccessWorks ..read more

“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My friend’s name is Daron Babin, and he was laughing about how the article “The people who ruined the internet” made him look like a villain. So, of course, I had to read the article. (Here’s […] The post I’m the Original Content Goblin — and I Have Some Thoughts appeared first on SuccessWorks ..read more

Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good ol’ days, filled with Google Dances, amazing conferences, and super-smart people who built digital marketing as we know it today. I’ve learned a lot over 25 years. Here are my top 25 tips: SEO content doesn’t have to be […] The post 25 Things I’ve Learned After 25 Years In SEO appeared first on SuccessWorks ..read more

Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into my brain while I was scanning the latest Orbit Media 2023 Blogging Statistics: 10 Years of Trends and Insights from 1000+ Bloggers. It’s a great read. I have bunches of respect for Orbit Media and […] The post Here’s The BIG Problem I Have With Yearly Blogging Trend Reports appeared first on SuccessWorks ..read more

I decided to do something scary and counterintuitive last week. Something so unheard of, that some business owners would think I was crazy. And I may totally regret this… But first, some backstory… Over the last fifteen years, my focus has been on large, corporate brands (for instance, AAA was a client.) I loved digging […] The post I Did the Scary Thing, and WOW! appeared first on SuccessWorks ..read more

Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important keyphrases (for instance, [best small business accounting firm]), get it published on multiple sites, and watch their rankings rise. Was it spammy? Oh yes. After all, those links back to their site […] The post What if You Pay to Guest Post? Will Google Think It’s Spam? appeared first on SuccessWorks ..read more

Can you feel it? Vacation time is over, kids are in school, and the summertime distractions are gone. Now, it feels like your brain has a massive jolt of caffeine, you’re finally feeling focused on SEO content again, and you want to do ALL THE THINGS. Yup, I call that BTSE (Back to School Energy.) […] The post 3 Ways to Harness That “Back to School” Energy And Make More Money appeared first on SuccessWorks ..read more

Do you crave to write what you want – without worrying about keyword research, Google, or positions? I get it.  There are times when following the Google rules and optimizing content feels…boring. Sure, you know following SEO writing best practices is important. Still, you wish you could break free and write what’s on your mind […] The post Here are 3 times you can safely ignore Google and write what you want appeared first on SuccessWorks ..read more

Have you ever struggled with something…and suddenly, everything clicked into place? Maybe a random conversation helped you see your situation differently. Or you read a passage in a book – almost like it was written just for you. That just happened to me. Every Wednesday morning, rain, shine (or snow,) I jog with a remarkable […] The post You Are a Writer appeared first on SuccessWorks ..read more