The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. With a rapidly changing landscape, it’s never been a more exciting time to be an entrepreneur. I was able to visit with many phenomenal guests on the show this year. It’s been nice to review some of the most popular episodes from 2023. Which one was your favorite? Want more? Check out the full lineup of shows here. 1. Ash Ali & Hassan Kubba – Uncovering the Hidden Power of Your Unfair Advantage Both successfu ..read more

4 Steps to Creating a Successful Agency Marketing System written by John Jantsch read more at Duct Tape Marketing Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping up with the latest trends and technologies. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place. What is a marketing system? A marketing system is a series of steps and processes that are used to create, deliver, and measure the success of your marketing efforts. This can include ev ..read more

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts.  But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. Facing tight budgets and strained resources, these companies must embrace the idea of the fractional CMO and outsource their marketing efforts if they wan ..read more

6 Simple Ways to Get Your Customers Talking written by John Jantsch read more at Duct Tape Marketing Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company can do to stimulate word of mouth and cash in on the buzz. Here are six ways to get your customers talking about you and your organization: 1) Ask ..read more

Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.) written by John Jantsch read more at Duct Tape Marketing Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function. It’s not just the people with marketing in their titles ..read more

What’s Your Signature Response to Problems? written by John Jantsch read more at Duct Tape Marketing One of the ways to create goodwill, positive buzz, and happy customers is to exceed expectations. Responding proactively to problems is, in my opinion, one of the easiest ways to exceed the expectations available. Problems happen, that’s a fact. You can choose to respond to customer challenges, problems, let downs, screw-ups, and mistakes in one of two ways. You can ignore them and create the kind of friction that drags your trust into the ground or you can respond in such an over-the-top, out ..read more

5 Ways to Start Using AI in Your Marketing Today written by Editor read more at Duct Tape Marketing AI is the future of marketing. According to a study by Quantcast and Forbes,  AI helps marketers to boost sales, increase customer retention, and succeed at new product launches. This post will provide you with practical and useful examples to understand a bit more about AI and how it can help your marketing team do all of that and more. What is AI? The simplest way to think about AI is to see it as a tool or system that has the ability to learn and predict. It can comprehend what we wa ..read more

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024.  There is an AI tool out there for almost any marketing need, and the stat above proves that these tools will grow and develop to offer even more value to marketers and small business owners. Using AI tools is just one way to help optimize your content marketing workflow. As you create your next piece of content, look at the tools shared here, an ..read more

10 Critical Elements Your Website Must Employ Today written by John Jantsch read more at Duct Tape Marketing Many people assume that a website's purpose is to get new clients. Just create high-quality product pages, write a little content, add a CTA button then sit back and see if it works. Yet the primary goal of a website isn’t only to obtain new clients. In fact, 92% of consumers visit a brand's website for the first time for reasons other than buying. So, what is the job of a company website in the world of modern marketing strategy? Sometimes the goal is to build trust for a pote ..read more

The Top 10 Duct Tape Marketing Podcast Episodes for 2021 written by John Jantsch read more at Duct Tape Marketing As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. We’ve faced new and old challenges, pushed hard for innovation, and trudged forward in the face of change and the many lessons learned. I chatted with some incredible guests on the Duct Tape Marketing Podcast over this past year. I wanted to take a look back at the most popula ..read more