Web accessibility is set to become a legal requirement: are you ready?
Hallam Internet Blog
by Harry Allen
1w ago
On the 28th June 2025, the European Accessibility Act (EAA) comes into effect. Although there’s already been a directive in place since 2020, this directive was only applied to public sector websites. This new and updated EAA is aimed at the private sector and with the threat of fines and even prison sentences for those getting it wrong, it’s something to be taken seriously. Here’s what you need to know. Who does the EAA affect? The EAA builds on and complements previous legislation, such as the EU’s Web Accessibility Directive. Crucially, the EAA, unlike the Web Accessibility Directive, appl ..read more
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How to get visibility into the B2B buyer journey
Hallam Internet Blog
by Sara Galbiati
1w ago
When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list. With decision-making processes increasingly decentralised and influenced by multiple interaction points and stakeholders, gaining more clarity on this journey is crucial for marketers aiming to effectively tailor their strategies and drive those all-important conversions. From identifying key touchpoints to leveraging data-driven decision-making, today we delve into the methodologies and strategies essential for unravelling the B2B buyer journey. But first let’s take a look ..read more
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Navigating the shift from precision to prediction in marketing measurement
Hallam Internet Blog
by Ben Wood
2w ago
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation upon which the digital ecosystem was built: precision. Over the last few months we have been experiencing a pivot towards exploring predictive capabilities in marketing measurement to counter the increasing loss of data available via digital attribution platforms such as Google Analytics. In a recent survey of B2B CMOs, more than half of respondents cited measurement as their biggest challenge for 2024. What we’re experiencing ..read more
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Social commerce advertising: turning social media into a sales channel
Hallam Internet Blog
by Amani Majed
2w ago
The merging of shopping and social media certainly isn’t a recent development, but in the ever-changing digital sphere, the game rules of social commerce are changing, too. The way users are interacting with different social media platforms is evolving, along with the way platforms can be leveraged by brands to form a key part of the user journey and sales funnel. It’s important to keep up with the latest buyer behaviours and platform updates that may affect the way we’re using social media for advertising. Let’s explore what successful social commerce advertising looks like today, why it’s k ..read more
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Designing from a distance: collaborating with a remote-first creative team
Hallam Internet Blog
by Steve Pannett
3w ago
It’s not news to anyone that how we work has changed dramatically since the Covid-19 pandemic. Adaptations and new working patterns were greatly accelerated and it’s left much of the working world changed – most likely for the long haul. According to the ONS, nearly a third of the UK workforce now either works from home on a full-time or hybrid basis. This shift has created a new set of challenges, including some unique ones for those of us in the creative industry. Our work from anywhere approach is both hugely popular and hugely beneficial, for both employees and for the agency itself. Empl ..read more
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March 2024: digital trends report
Hallam Internet Blog
by Ben Wood
3w ago
We’re heading into the final month of what has already – and continues to be – a busy first quarter of the year, and to save you some precious time, our Strategy team are bringing you the latest trends and topics you need to keep up and pull ahead.  This month, we share the three key topics that are providing marketing leaders with opportunities to stand out and solve common challenges that caught our attention this month. Focusing on evolving customer and buyer behaviours and leadership strategies, our Strategy team looks into ways to ensure success in a constantly changing digital envi ..read more
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Safe creative is boring and doesn’t work
Hallam Internet Blog
by Chris Bliss
1M ago
“Let’s go with the risky creative” is not a phrase you tend to hear a brand’s marketing manager use very often.  Common sense dictates that the proven method is often the safest option and therefore the right direction to take. But, when it comes to creative, since when has ‘playing it safe’ ever pushed boundaries, encouraged growth, got a brand noticed or taught anyone anything new?  Pushing the boundaries within your marketing creative takes trust and is certainly a leap of faith but safety in the norm won’t prepare you for unexpected challenges or developments that may arise in t ..read more
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How to measure success in Digital PR
Hallam Internet Blog
by Tom Bestwick
1M ago
“How do you measure the effectiveness of Digital PR?” is a question that’s been batted around for the last few years since the practice developed, particularly when compared to performance channels like Paid Advertising with straightforward metrics that are much easier to measure and use for analysing return on investment (ROI). Traditionally, PR has always been one of the hardest marketing tactics to measure the true ROI of, but long gone are the days of measuring the size of print articles and attempting to equate an advertising equivalent to brand mentions. Time has moved on and Digital PR ..read more
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Building a compelling brand
Hallam Internet Blog
by Julie Reid
1M ago
There are three things every company needs to do in order to grow: build a strong and compelling brand, get in front of as many customers and potential customers as possible and make it easy to buy when the time comes.  It’s simple to understand – but it’s not so easy to execute.  Let’s look at how to achieve the first of these three criteria: build a strong and compelling brand that enhances your business strategy and adds true value to the company. This goes far beyond a logo, tagline and colour palette; your brand is the embodiment of your values, personality and promise to your ..read more
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How can SEO training benefit project managers?
Hallam Internet Blog
by Kate Vines
1M ago
When you work in digital marketing, not a day goes by without hearing the term ‘SEO’. While those of us who work in the marketing industry are aware that the initialism stands for ‘Search Engine Optimisation’, if we’re being honest with ourselves, how familiar are we with the ins and outs of how it works?  As the Head of Project Management at a digital marketing agency, it’s not often that I get hands-on with client delivery work; instead, it’s mine and my team’s job to make sure that our clients have a seamless experience whilst we manage our agency’s teams to deliver award-winning work ..read more
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