Unprompted: Can agencies survive the AI apocalypse?
Unbounce Blog
by Banafshe Salehi
9M ago
Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal. Oh, hang on. We’re  just having flashbacks to Mad Men. What a show, huh? But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? How would he adapt? Could he? Listen to our hosts, Pete Housely and James Thomson, find out the answe ..read more
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How AI in analytics is transforming the way marketers work
Unbounce Blog
by Karine Bengualid
9M ago
Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences?  The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. (Like “T ..read more
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Unprompted: Predicting how AI is changing the future of marketing
Unbounce Blog
by Paul Park
9M ago
Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools? You don’t need to polish your crystal ball, drop some tea leaves into a cup, or power up the flux capacitor in your DeLorean to find out. (Although that last one would be awesome.) To look into the future of AI marketing, all you gotta do is open up your podcast player and listen to the second episode of Unprompted, where we ask the experts to predict how this new tech will transform our world over the coming weeks, months, and years ..read more
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AI might kill organic traffic—here’s what SEO marketers need to know
Unbounce Blog
by Karine Bengualid
10M ago
Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. With the possi ..read more
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Unprompted: Can you build a marketing campaign using only AI?
Unbounce Blog
by Banafshe Salehi
10M ago
If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job.  Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative and ad copy. Not exactly Mad Men, is it? So: What if you could just… not? Not write that landing page. Not design that image. Not build that campaign strategy. That’s exactly what our hosts, Pete Housely and James Thomson, aim to find out in the very first episode of Unprompted. Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything ..read more
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Unprompted: The AI marketing podcast 
Unbounce Blog
by Banafshe Salehi
10M ago
Imagine, for a moment, that you’re a marketer in the late ’90s. The internet has just started to take off. It’s exciting, it’s terrifying, and you’re not quite sure if you’ll be replaced by a dial-up modem or a dancing baby GIF.  But it’ll definitely be one of those two things. Take whatever you want—just don’t hurt our careers! Fast forward to today, and we’re facing a similar paradigm shift in marketing—only this time, it’s artificial intelligence (AI) that’s causing the existential panic. The transformative nature of AI in marketing is undeniable. It’s changing the way we create conten ..read more
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AI in social media: 6 tools to get you started fast
Unbounce Blog
by Karine Bengualid
11M ago
In the words of Big Daddy Kane: “Managing social media ain’t easy.” There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The list goes on and on.  To stay on top of it all… well, it’s a full-time job. But AI for social media can make it a whole lot more manageable.  Artificial intelligence can help you handle many tasks quickly, easily, and in bulk. That means you can plan, produce, schedule, and monitor your content faster—so you can get back to doom-scrolling with ..read more
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Not all AI is created equal: Why marketers need AI made for marketers
Unbounce Blog
by Garrett Hughes
11M ago
Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. Oh, how naive we were. AI has arrived, and now it’s friggin’ everywhere. Ryan Reynolds is writing ads with ChatGPT for Mint Mobile. John Oliver is talkin’ about AI-generated images in Midjourney. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their socia ..read more
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25 AI marketing tools to increase productivity and maximize conversions
Unbounce Blog
by Banafshe Salehi
11M ago
Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results. These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content. AI marketing doesn’t mean the end of real, flesh-and-blood marketers. In fact, these tools are making marketers more effective. With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyd ..read more
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What is AI marketing? Everything digital marketers need to know
Unbounce Blog
by Banafshe Salehi
1y ago
Hey, remember the Big Bang? Y’know, creation of the known universe and all that. Game changer. There have been smaller versions of that, too, ever since that big Big Bang. Events that changed the course of life as we know it. The invention of the internet was a pretty big one. The invention of wheels. The invention of yogurt-covered pretzels.  And of course, the invention of artificial intelligence. AI is totally reshaping how we work, how we create, how we communicate—and it’s getting more and more accessible each day. ChatGPT, anyone?  That’s true for marketers, too. Businesses are ..read more
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