The Top Remodeling Trends and How Remodelers Can Market Themselves
The Keyword Connection
by Ashley Martin
2y ago
The home renovation business continues to grow as homeowners seek out the newest remodeling trends. With $522 billion spent on renovations from 2017 to 2019, the opportunity for remodelers to profit from projects is there. In this article, we will explore the top remodeling trends, focusing on projects that are particularly profitable for your remodeling business. Learn how to market your business for these services with tips you can implement at little to no cost. RELATED: 7 Marketing Strategies for Contractors That Actually Work Remodeling Projects That Market Well Remodeling projects can ..read more
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What Is Construction Management?
The Keyword Connection
by Ashley Martin
2y ago
Like many business owners, learning how to manage a team can be challenging. If you’re in construction, projects are your livelihood. Construction management can help streamline the process for both your team and projects. In this article, we’ll cover all the basics of construction management. This will include managing a project’s schedule, cost, quality, scope and function. We’ll also include tips on how to improve these aspects. Read on to learn all about construction management and how to make it work best for your business. Construction Management Defined Construction management is a pro ..read more
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What Fluctuating Lumber Costs Mean for Contractors
The Keyword Connection
by Ashley Martin
2y ago
When it comes to lumber, money really does grow on trees. Just a few months into the pandemic, lumber prices started rising sharply. In May 2021, prices hit an all-time high of almost $1,700 per thousand board feet. Since July 2020, lumber costs have been erratic, with sudden spikes and dips only days apart. The good news is that lumber prices have been dropping steadily since late May. As June comes to a close, lumber cost is now down more than 45% from the peak in mid-May. Prices are now just below the $1,000 mark. But this is still a far cry from the previous average of $400 per thousand b ..read more
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5 Online Marketing Mistakes to Avoid
The Keyword Connection
by Meg Helber
3y ago
For contractors in the remodeling and home services industry, it’s important do everything possible to attract and retain customers. Online marketing is one of the more effective ways to accomplish this goal not only when it comes to reach, but, if done right, when it comes to cost also. Still, marketing just for the sake of marketing does not do you much good. Fortunately, you can learn from not only your errors, but the errors others have made when marketing their businesses. Here are the top five online marketing mistakes you need to avoid. 1. Missing Your Target Audience There is nothing ..read more
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Top 4 Ways to Set Your Business Up for Success in 2021
The Keyword Connection
by Brina Blach
3y ago
Like many businesses, you were probably happy to say goodbye to 2020. While normalcy has not yet returned to the home services industry, your focus should now be on finding success in 2021. Taking the time to evaluate and adjust your business processes and strategies is a good way to start your year on the right foot. Here are the top four ways to set yourself up for success in 2021. 1. Evaluate Past Performance Many times failure is looked at as a negative, when it should actually be seen as a learning experience. To position yourself for future success, you must learn from past victories an ..read more
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2020 Interior Remodeling Trends: A Year in Review
The Keyword Connection
by Brina Blach
3y ago
If 2020 taught us anything, it’s that it is tough to predict what is going to happen next. A never-ending series of surprises throughout the year found homeowners spending a lot more of their time at home. That may have influenced some of the more surprising 2020 interior remodeling trends. Check out our recap of what industry experts expected for 2020, the trends that homeowners actually latched onto, and which ones are likely to be sticking around for 2021. 2020 Interior Remodeling Trends: What We Thought Would Happen Remodeling contractors use trend forecasting to understand what homeowner ..read more
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3 Business Relationships Every Home Services Company Should Consider
The Keyword Connection
by Brina Blach
3y ago
As a business in the home services industry, you want to do everything you can to ensure success. Many of those things can and likely are being done to grow your company, but there are a few business relationships and their benefits that you might not have considered yet. Benefits of Developing the Right Business Relationships When you develop the right relationships for your business, you enable your team with the tools and resources necessary to succeed. By strategically building the right business relationships, you can take your company to the next level, add an extra layer of support, an ..read more
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Marketing to Millennial Homeowners in the Digital Age
The Keyword Connection
by Brina Blach
3y ago
Marketing to millennial homeowners in the digital age can be a tricky task to undertake. While word-of-mouth advertising for your company can still drum up clients, it might be time to consider expanding your internet presence and targeting millennials according to their values. Check out our tips when it comes to marketing to millennial homeowners. 1. Choose the Right Platforms If your business doesn’t have a presence on social media, you need to start by choosing the best sites for your audience. Social media platforms can help you generate leads, attract prospects of all ages (especially mi ..read more
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3 Business Relationships for Home Services Companies to Consider
The Keyword Connection
by Brina Blach
3y ago
As a business in the home services industry, you want to do everything you can to ensure success. Many of those things can and likely are being done to grow your company, but there are a few business relationships and their benefits that you might not have considered yet. Benefits of Developing the Right Business Relationships When you develop the right relationships for your business, you enable your team with the tools and resources necessary to succeed. By strategically building the right business relationships, you can take your company to the next level, add an extra layer of support, an ..read more
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How to Manage Prospect and Customer Expectations
The Keyword Connection
by Meg Helber
3y ago
For home service contractors, customer service isn’t only about providing quality work at the right price. Setting and maintaining customer and prospect expectations is just as, if not more, important. If you don’t meet or exceed expectations, your customers and prospects will let you know. You might think a bad review is the worst thing they can do, but their expectations start long before they hire you. In fact, if you don’t start meeting their expectations right away, they will likely look for another contractor. So, if you want to keep growing your business, you need to understand how to ..read more
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