Why SMS marketing should form a core part of your strategy
ClickZ » Mobile
by ClickZ News Staff
1M ago
SMS marketing has surged in popularity due to its direct and personal reach, enabling businesses to connect with customers on their most-used devices: their smartphones. With open rates as high as 98%, compared to email’s 20%, SMS offers unparalleled visibility and immediacy, ensuring messages are seen almost instantly. The ubiquity of mobile phones has made SMS marketing accessible to a wide demographic, bypassing the need for internet connectivity, unlike email or social media platforms. Moreover, the simplicity and brevity of SMS messages resonate well in today’s fast-paced world, where con ..read more
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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’
ClickZ » Mobile
by Kamaljeet Kalsi
2y ago
30-second summary: It’s a pressure cooker situation when marketers are expected to add value to consumer experiences as well as the business in an attention economy Brands need to scratch beyond the surface to derive consumer insights, win trust, and devise strategies that truly engage consumers Discover how Nestlé USA unlocked deeper levels of consumer engagement, greater trust, and personalization with the help of an AI-powered cookie coach Nestlé USA identified an opportunity to evolve their consumers’ baking experiences. The result? A deeply involved approach that got the Nestlé brand c ..read more
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Email marketing 2021-22: the glass is (at least) half full
ClickZ » Mobile
by Bret Smith
2y ago
30-second summary: Apple is pushing users to maximize the level of actual email engagement vs the superficial focus on lower-value data Strategy, content, and operational excellence should be the pillars of your email marketing ROI What should you know and action to motor through the changes of 2021 and beyond? If the pandemic didn’t convince email marketers of the need to evolve, then the latest privacy changes impacting Apple email clients should do the trick. The good news amid the Apple changes – which make it appear that every message sent to an Apple email client has been opened, so o ..read more
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Customer experience in 2025: here’s where we’re heading
ClickZ » Mobile
by Chris McGugan
3y ago
30-second summary: With the COVID-19 vaccine available in 2021, there is a new normal that continues to shape up 90 percent of executives polled by McKinsey say they believe the pandemic will fundamentally change the way they do business over the next five years CX innovators are building tools to automate every viable process to increase customer satisfaction, loyalty, and spending With Gen Z holding the largest share of purchasing power, it’s likely that by 2025, nine dollars of every $10 will be spent on the digital experience versus phone/voice Oracle Service’s SVP and GM, Chris McGugan p ..read more
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Does your website still matter in a mobile world?
ClickZ » Mobile
by Norman Guadagno
3y ago
30-second summary: Has the pandemic swung the pendulum from mobile back to desktop? Or, should marketers be focused on building out their presence on both? In B2B settings, your website still matters a lot; ensure you optimize for engagement on every screen size. Continuously test and learn. Look carefully at your site usage statistics to get an overall sense of when and for what visitors are landing on your pages. Don’t forget internal audiences as key consumers of your website content, too. Remember when a website was the center of the universe? Way back when, before everything became an ..read more
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Why open source in-app bidding solutions are the future of ad buying
ClickZ » Mobile
by Erick Fang
3y ago
30-second summary: An open source in-app bidding solution mediates the inventory offered to brands, and provides greater transparency regarding value and campaign performance. Further, with an open source system, no demand sources are favored, giving publishers significantly greater autonomy and brands greater visibility into KPIs. Publishers with meaningful traction do particularly well in an open environment, as they have the marketing muscle and demand to drive interest in participating. Further, each platform has its own special algorithm or way of doing things; it’s understandable that s ..read more
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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions
ClickZ » Mobile
by Greg Zakowicz
3y ago
30-second summary: Email marketing conversions continue to climb: Email marketing’s performance continues to strengthen. In Q3 2020 alone, the conversion rate for promotional emails increased by 169% year-over-year. The metrics for automated emails are even more impressive. Marketing automation is a must for ecommerce brands: Email marketing automation drove 32% of email conversions while accounting for less than 2% of total email sends. Brands wanting to increase revenue should look to automate revenue-driving messages. SMS marketing is accelerating quickly: In Q3, there was a 237% lift in S ..read more
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How IDFA opt-in will change the way we advertise in apps
ClickZ » Mobile
by Yaroslav Kholod
3y ago
30-second summary: Apple announced that it will phase out IDFA, an advertising ID that allows it to track user behavior within the app environment.  Advertisers will lose the ability to target narrow audience segments, cap frequencies, launch retargeting campaigns, and get granular reporting.  It is still hard to predict how many users will decide to opt-out and become untargetable or which new attribution models will prevail.  Advertisers will need to rely on Apple’s network API SKAdnetwork or one of the in-app ID solutions that will emerge in response to the IDFA phase-out ..read more
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5G-powered future of OTT entertainment and advertising: What is on the horizon?
ClickZ » Mobile
by Daniel Elad
3y ago
30-second summary: Population growth in the world is a steady trend, so the number of mobile users is growing respectively. Increased mobile network loading requires improved tech capabilities and that’s when 5G shines the best Constant tech development delivers more quality to digital products. Video content gets better resolution year upon year. Just decades ago it was a laborious process to download a low-quality media file due to the low-speed of the Internet. Today, people expect to watch HD movies in real-time with no delays. 5G is intended to outperform such expectations and satisfy us ..read more
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Update your mobile ad strategy to stop losing money on ad fraud
ClickZ » Mobile
by Boris Pfeiffer
3y ago
30-second summary: The mobile advertising industry is expected to be worth $240 billion by 2022, but last year advertisers lost more than $23 billion to ad fraud. Companies need to reassess how they operate in the sphere and protect themselves against the threat of ad foul play. Knowing the risks, diving into the data, and targeting specific audiences can help overcome criminal activity. Interactive content like quizzes can improve growing skepticism among mobile users and position brands as trustworthy in the ad space. More than 3.5 billion people around the world own a smartphone – that’s ..read more
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