TUNE » Mobile Marketing
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Articles on mobile marketing. TUNE builds technology that powers successful marketing partnerships across mobile and web. The TUNE Partner Marketing Platform is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks.
TUNE » Mobile Marketing
11M ago
For digital marketers, understanding the intricacies of mobile web tracking is no longer a choice. Today, it’s a necessity to stay ahead of the curve in this fast-paced industry. That’s why we’re diving into mobile web tracking in Part 4 of our blog series, based on TUNE’s Ultimate Guide to Mobile Partner Marketing.
In Part 1, we introduced the guide and how mobile user acquisition and affiliate marketing programs overlap. Part 2 compared mobile measurement partners to partner marketing platforms. In Part 3, we explored why mobile apps are critical to a program’s success. &n ..read more
TUNE » Mobile Marketing
1y ago
Welcome to Part 3 of our Mobile Partner Marketing blog series! In this series, we are covering some of the insights and information found in our newest e-book, The Ultimate Guide to Mobile Partner Marketing. Whether you manage an affiliate program or run marketing for mobile apps, this e-book can help you bridge the knowledge gap between the two to unlock their full potential.
In Part 1, we introduced the guide and outlined what readers can learn from it about mobile marketing and affiliate programs. Part 2 explains the similarities and differences between a mobile measureme ..read more
Ultimate Guide to Mobile Partner Marketing, Part 2: Why Your MMP Is Not a Partner Marketing Platform
TUNE » Mobile Marketing
1y ago
With any partnership, it’s important to know your strengths and your weaknesses. The same goes for your affiliate program. To have the best chance of success, trust the experts for the technology that powers your program — especially when it comes to attribution.
But does every program need a mobile measurement partner? Is an MMP the same as a partner marketing platform? And do you need both to run an affiliate program, or can you do it all with just an MMP?
In part 2 of our series, we’ll answer these important questions with information found in our newest e-book, The Ultimate ..read more
TUNE » Mobile Marketing
1y ago
Our industry might hate to admit it, but it’s true: There is a knowledge gap that exists between mobile marketing and affiliate marketing. And it’s been holding advertisers back for years.
We’re here to change that with a new resource designed to bridge the gap: The Ultimate Guide to Mobile Partner Marketing. In our newest e-book, TUNE VP of Sales Nate Ivie covers everything marketers need to know to expand their affiliate activities to the mobile ecosystem.
Download the new e-book for free!
Why Focus on Mobile Partner Marketing?
While partner marketing has grown exp ..read more
TUNE » Mobile Marketing
1y ago
Source: Rodion Kutsaev on Unsplash
Universal links provide the best possible experience for mobile users of your product or service. They give you the ability to link directly into your mobile app if the user has it installed, the web if they don’t, or even defer deep linking until after the user installs the app. All of this goodness does take a bit of work to set up, but thankfully things are now much easier since TUNE is integrated with AppsFlyer’s OneLink.
Without diving too deep into the technical details (you can read our help article for th ..read more
TUNE » Mobile Marketing
1y ago
Photo by Alexander Shatov on Unsplash
If you’ve been searching high and low for influencers to work with on TikTok, you’re not alone. As more brands have added the platform to their influencer marketing strategies, more marketers have been tasked with finding the right content creators to partner with. If you’re one of them, we’re here to help.
In this blog post, we’ll explain how to find TikTok influencers that align with your brand and take your marketing to the next level.
First Things First: What Is TikTok?
TikTok is a social media platform similar to Instagram. Instead of pictures, thoug ..read more
TUNE » Mobile Marketing
2y ago
Photo by George Milton on Pexels
Traditional PR firms are fading into the sunset, and with so many big-box stores and small- and midsized businesses transitioning to an online business model to stay afloat, partner marketing has re-emerged as one of the most successful revenue-generating solutions for brands to incorporate into their partnership plans.
To keep up with client-side demand, some PR agencies are redesigning their business models to offer full-service marketing plans and affiliate program management. This has been a bit of a challenge for them, mostly due to a broad lack of educat ..read more
TUNE » Mobile Marketing
2y ago
A new Link sticker allows any account to share external links in Instagram Stories.
Source: Instagram
On October 27, Instagram announced they were expanding the ability to add links in Instagram Stories to all accounts. (Yes, even yours.)
Once a feature only accessible to verified accounts or those with 10,000+ followers, Stories links are now available to everyone. That’s a big change for influencers, brands, and the affiliate marketing industry, not unlike the NCAA’s NIL rules change earlier this year. How it will ultimately play out is still to be determined ..read more
TUNE » Mobile Marketing
2y ago
In the marketing universe, two types of partner marketers co-exist: Traditional Desktoppers and Modern Mobilites. While their goals are the same — “grow the customer base” — their tools and languages are quite different.
Traditional Desktoppers were born on the web, in the affiliate marketing era, using cost-per-sale and cost-per-action incentives. They depended on a combination of cookies and pixels to track their ad spend, and they lived this way for many years.
Conversely, the Modern Mobilites are user acquisition (UA) specialists evolved from marketing in the app s ..read more
TUNE » Mobile Marketing
2y ago
This is a guest post from the team at Applift.
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel. The traditional mobile app advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and then think of re-engagement and retargeting as an afterthought, or at a later stage when user interest starts diminishing.
Looking at the needs of advertisers today, the urgency of shifting marketing spend toward the mobile channel cannot be ignored. In order to reach and convert their ..read more