As businesses increasingly rely on technology and data to operate, ensuring the protection of sensitive information has never been more critical. That’s why the SOC (Service Organization Control) compliance provides a standardized framework to assess and guarantee the security, availability, processing integrity, confidentiality, and privacy of data held by service providers. Tatango has obtained both Type 1 and Type 2 SOC-2 compliance, setting new standards for data security and customer trust in text messaging. Understanding SOC Compliance SOC compliance, short for Service Organization Cont ..read more

The digital landscape is constantly evolving and nonprofits need to find ways to connect with supporters quickly and efficiently.  Nonprofit text message marketing (also known as SMS marketing, text-to-give, or text-to-donate) can be a powerful tool, achieving open rates of 99%! Compared to email open rates at 20%, text message marketing can be a compelling communication channel to directly engage constituents.  If you haven’t explored how texting can benefit your organization, you’re missing out! This guide will cover everything you need to know about nonprofit text message marketin ..read more

Picture this: your nonprofit is putting together an annual fundraising strategy to accelerate your mission. You have some fundraising tools and best practices in your pocket, but nothing has been getting you the results you need quickly enough to maximize giving. Why not tap into the vast fundraising and engagement opportunities that come with text-to-donate?  Text-to-donate is a convenient way for donors to give right from their smartphones. All your supporters have to do is opt into your messages, click on the link to your mobile-friendly donation page, and submit their donation ..read more

It’s no secret that women face significant challenges within their industry. Women and people who identify as female make up less than a third of the world’s workforce in technology-related fields. In STEM roles, women hold a measly only 28% of all jobs in computer and mathematical occupations, and 15.9% of jobs in engineering and architecture occupations. For nonprofits, the numbers look a bit different, especially at first glance. But looks can be deceiving. Of nonprofit organizations that receive $1 million and under in annual operating revenue, 56 percent are run by women CEOs/Executive Di ..read more

Today we’re jumping into a controversial take: the key to a solid fundraising strategy. You may think you have your fundraising strategy locked down. But if you want to maximize donations and amplify the impact for your mission, you’ll want to hear Tatango’s take on the best way to raise funds for your organization. The key to a solid fundraising strategy for nonprofits does not lie in the amount of donation asks, or the time of year, and not even recurring vs. one-time donors or major gifts or corporate giving. Instead, the most successful strategies from nonprofits such as March of Dimes, Un ..read more

February is Black History Month, celebrating black accomplishments, contributions,  traditions, and joy while paying tribute to the adversity both in years past and currently. This year, black history month runs from February 1-29. Incorporating Black History Month into a nonprofit organization’s text messaging campaign can be a powerful way to engage with supporters, educate them on these important issues, and drive positive future action.   Here at Tatango, we’ve put together a round-up of the top types of text messages to send during Black History Month.  1. Educational ..read more

With the majority of people glued to their smartphones, nonprofit organizations are increasingly turning to text marketing to connect and engage directly with their audience. When combined with a holistic marketing strategy, the power of text messaging as a communication tool is key to amplifying your mission, engaging constituents directly, and increasing donations for your cause. A common question that digital fundraisers ask is:  Can you put hyperlinks in text messages? Yes, Hyperlinks Are Possible in Text Messages The simple answer is yes, you can include hyperlinks in text messages ..read more

If you’re a nonprofit professional looking to start texting your supporters, raise funds, and amplify your mission, then look no further. This post is a comprehensive guide covering everything you need to know on how nonprofits can get an SMS shortcode and start texting their constituents.  In this guide, we will cover:  What are SMS shortcodes? The Types of SMS Shortcodes in Nonprofit Texting How To Obtain an SMS Shortcode Why Nonprofit Organizations Should Use Shortcodes What are SMS shortcodes? As a nonprofit fundraiser and marketer, you know how challenging it can be to keep your ..read more

Nonprofits often use events as a peer-to-peer fundraising tool. Hosting an event such as a fun run, bike to the beaches, or similar event is a great way to maximize donations, engage participants, and amplify your mission,  Whether your nonprofit hosts a run, walk, or ride event, each of these is an engaging way to rally community support, raise awareness, and secure donations. Savvy fundraisers know that the success of these events hinges not only on the enthusiasm of participants but also on the effectiveness of the organization’s promotional strategies. Using SMS, also called text-to-g ..read more

Standing out is crucial in the competitive world of nonprofit marketing, where various organizations are looking for support to help them make a difference. So what does this mean for your nonprofit organization?  Text message marketing continues to be a vital tool for nonprofits looking to deepen connections with their audiences while amplifying their messages. Keep reaching out to learn how nonprofits can use text message marketing to maximize impact and ensure their voices are heard in the bustling digital realm. The Influence of Text Message Marketing What would you do to ensure an al ..read more