The Time is Now: Incorporate DEI into Your Business Development Strategy
Marketing Ideas for CPAs
by Bonnie
2y ago
  Originally published in the Fall 2021 issue of Growth Strategies.  While most conversations about diversity, equity and inclusion (DEI) center around hiring and other HR-focused topics, creating a truly diverse and inclusive firm can have a measurable and lasting impact on nearly every other area of a firm. The time to adopt DEI as part of a culture and growth strategy is now. Consider the recently released census data: While overall population growth slowed in the past decade, the growth that did oc ..read more
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Defining Diversity, Equity & Inclusion
Marketing Ideas for CPAs
by Bonnie
2y ago
On Tuesday, June 22, I was honored to be able to give a presentation to nearly 100 people on Defining Diversity, Equity & Inclusion for the Association for Accounting Marketing. For those that couldn’t attend, you can watch it by clicking the image below. I’d love to hear what you think and what other topics you’d like to see covered as well, in the comments. Enjoy! The post Defining Diversity, Equity & Inclusion appeared first on BBR Consults ..read more
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Making the Business Case for Diversity, Equity & Inclusion (DEI)
Marketing Ideas for CPAs
by Bonnie
3y ago
As I talk to firms around the country, many people are interested in working on making their culture more inclusive, intentionally hiring a more diverse team and looking for ways to create an environment that aims to be more equitable. It is exciting to see firms starting to have these conversations internally, and in some cases, with their clients. On the flipside, I am commonly asked to make the business case for DEI. Yes, most of us know deep down that it is simply the right thing to do, but the skeptics need more to be convinced. And far be it from me to dissuade anyone from asking questio ..read more
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A Million-Dollar Marketing Plan Can’t Beat a Million-Dollar Smile
Marketing Ideas for CPAs
by bbr
3y ago
A professional services provider I know does a pretty good job of marketing. He’s got a good, downtown location and a presence on social media. Being a small office, it’s not a huge presence, but you can find him on Twitter, Facebook and LinkedIn, plus reviews on Yelp and Kudzu and listings on local search engines like Yahoo. It’s not just online marketing for this provider, either. He does a nice job of reaching out throughout the year with cards on holidays and my birthday, as well as e-mailed newsletters that show up just regularly enough to remind me he’s there – chock full of useful arti ..read more
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How to Build a More Diverse & Inclusive Accounting Firm
Marketing Ideas for CPAs
by Bonnie
3y ago
Originally published in AccountingToday and written by Jody Padar. To listen to the full podcast, from which this is written, click here. If you or your firm need any assistance starting your own program, or simply have questions, reach out to me. I am happy to help!  Diversity, equity and inclusion — these are topics that have been at the forefront of news reports for months. As more accounting firm leaders get a better understanding of how to transform their practices, they begin to realize that in order to achieve greatness, they absolutely must have a diverse team. But ..read more
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Why You Should Make Your Website ADA Compliant
Marketing Ideas for CPAs
by Bonnie
3y ago
Originally posted on the Association for Accounting Marketing blog.  Remember a few years ago when we were all rebuilding our websites to be responsive on all devices so they were easy to read and accessible to anyone who wanted to visit? Now it is time to take that one step further and make your website ADA compliant. No, you don’t HAVE to do this. There is no law (yet!) that says your site has to be accessible to people with disabilities. However, there are a lot of good reasons TO DO this. Benefits of Making your Website ADA Compliant Additional traffic: You want people to come to you ..read more
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Change Can Be Difficult, But Well Worth It
Marketing Ideas for CPAs
by bbr
3y ago
“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.” ― Terry Pratchett Have you ever wondered if what you are doing now is what you should be doing in the future? If not, I recommend it. And while the process can be arduous and the answers difficult, it can lead to changes that will bring a deep sense of excitement and contentment. This is exactly what I went through this summer. After a good deal of soul sear ..read more
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People Find You Fascinating!
Marketing Ideas for CPAs
by bbr
3y ago
Okay, that may be an overstatement, but I’d be willing to bet that people to care more about who you are as a person than you think. We preach this to our clients all the time, (see this post called Close the Deal with a Great Bio) especially when it comes to the profiles we create for their websites and other materials. I was reminded of this fact while on a recent week-long trip to Baltimore. The purpose of my trip was to attend and exhibit at the CPA FMA National Practice Management Conference, at least through Thursday. After that was complete, my husband flew up and we became tourists for ..read more
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What’s in your Firm’s Social Media Policy?
Marketing Ideas for CPAs
by Bonnie
3y ago
Originally published in AccountingToday.  Social media is one of the most powerful and easy ways to market your firm, and it is the rare accounting firm that doesn’t have some sort of social media presence. But with great power comes great responsibility, and it is time for firms to either create, or update, their social media policies. We all like to think that everyone who works for our firms is knowledgeable about what is, and is not, appropriate to share publicly. We also want to believe they are polite and thoughtful and would never say something threatening, disparaging or care ..read more
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Join Me on My Campaign to End Hyperbolic Language
Marketing Ideas for CPAs
by bbr
3y ago
During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded by messages, marketing and otherwise, that seem to promise the impossible. Here are a few of the ones that frustrate me, but this is just scratching the surface. I’d love to see your additions in the comments. Let’s all give this 110%This is an oldie but a goodie. The sheer nature of so ..read more
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