With eMarketeer’s free email templates, you get a head start when building your emails. There are dozens of templates to choose from that are all mobile-friendly and easy to customize to fit your brand and messaging. Introducing new email templates The new email templates have more than just a more modern look. First off, they are built using a new root code, meaning that the emails look even better in more email clients than previously. But also, you can enjoy more benefits, like:  More design options. You get over 60 different types of content blocks to update or tweak your des ..read more

We’re in a time where privacy and how individuals’ data should be handled are on everyone’s minds these days. We see politicians and large companies take action to protect private data. In 2018, the European Union implemented the General Data Protection Regulation (GDPR), with regulations on how companies should handle data on EU citizens. Google has announced that they phase out third-party cookies that are companies commonly use to track online activity and retargeting. The most recent update was from Apple that launched their App Tracking Transparency (ATT). The ATT means that Apple use ..read more

How to set up a lead scoring model and common lead scoring mistakes Lead scoring is a method to identify marketing qualified leads (MQLs) and to see how sales-ready they are. It means that your leads get points when they fulfill criteria that you find important to qualify a lead. Those criteria could be based on their interest in you and how well they fit your buyer persona. They could also lose points if the lead fulfills criteria that you don’t seem likely would lead to a sale. When the lead reaches a certain score, it’s considered an MQL and marketing can deliver them to sales. In other ..read more

It’s always important to reflect on past marketing efforts to see what worked and what didn’t. But it’s equally important to look ahead to see what trends are out there and which ones we should implement to stay updated and relevant to our audiences. With changes in customer behavior, algorithms, and updates in technology, marketing evolves fast. Although it might feel as if last year’s restrictions put us at a complete stand-still, the challenges with social distancing forced us to adapt to the situation and find new ways to talk to our leads and customers. As predicted, those experiences ..read more

Security continues to be a top priority of ours, so in the upcoming release, we are focusing on just that by introducing a new login system to eMarketeer. As per request by our users, the new login system also supports multi-factor authentication to further secure your eMarketeer experience.  Why are we doing this The common way to login to an account is a combination of username and password. However, this is not deemed secure enough anymore if a hacker was to get a hold of the password. As if a burglar would get a hold of a house key; then a break-in is a piece of cake. This is w ..read more

We invited Ossian Veronese, co-founder and Agency head at the marketing agency Storisell, to host an eMarketeer Academy webinar where he shared his take on storytelling in video marketing and how stories can actually help you sell more. Video continues to be one of the most popular content formats when it comes to online marketing. Not only because a video is a great medium to amplify your stories and showcase what your company is all about, but it’s also said that when you include a video on a landing page, you can boost your conversion rate by 80%. Ossian shared how you can map out ..read more

Release 2020-09-DATE We’re kicking off fall 2020 by introducing the new heart of eMarketeer: the home of your contacts. In this article, we listed the latest news, that includes a new view of your contact list with search-function and a powerful filter builder.   Powerful filter builder The contact database with your leads and customers is the most precious thing for your marketing team. Segmenting these contacts is crucial to make sure they receive the right communication from you, where you either guide them closer to a sell or keep them around for longer as customers. The improved f ..read more

In this guide, you learn how to authenticate your domain and set up your custom domain as email from-address. Once you’re done with authenticating your domain, please let us know by emailing support@emarketeer.com and we’ll activate the new email service for you.  How to set up custom email domain (authenticate your domain):   1. In eMarketeer, go to “Account” -> “Email domains” and click to “Add a domain”. 2.Enter the domain name you want to authorize. E.g. “yourdomain.com” and click to add.   3. Now you see a list of records. Add those records to your DNS ..read more

Although it’s been around for some time, the concept of content marketing continues to be a hot topic. We invited content connoisseur Stefan Jakobsson from BRV Agency and Migaloo, to guest host an eMarketeer Academy webinar. In this post, we put together some key takeaways from the webinar called “How to win at content marketing + 5 epic tips.” Enjoy! First off, what does content marketing mean? Well, as Stefan sees it, “content marketing is to provide relevant and valuable content that attracts your target group’s attention.” Content marketing isn’t just one single practice or channel ..read more

Funda Yildirim, Google Ads expert, guest hosted an eMarketeer Academy webinar for the ones that wanted to get to know Google Ads better and get some tips on how to succeed with them. In this post, you get the highlights from the webinar.   What is Google Ads? Think of a shopping window in a physical store. You could say that Google Ads is just like that shopping window, but online. It’s your opportunity to show off your products to “online passers-by.” If the ads are compelling enough, people can click it and enter your website, just like they would after passing by a physical shopping ..read more