As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of normalcy, it still was not an exception. Even though we’ve eased back into a pre-pandemic world, consumer behaviors and wants have changed. 2022 gave marketers a run for their money as consumers tightened their belts and re-evaluated their spending. 2023 will likely see similar changes in spending habits as the use of apps to track spending has increased by 9% this year. Before sounding the alarm bells, this doesn’t mean y ..read more

The value of copywriting is not to be underestimated. According to an older Nielsen Norman Group, users typically decide whether to explore a website or leave within their first 10 seconds of browsing. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. And if they linger for more than 30 seconds, there’s a good chance that they’ll still be there after two more minutes—and two minutes is a big commitment for web users. It is very likely that things have got even more challenging fo ..read more

TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. After all, it’s just for silly dances and funny animal videos, right? Not at all. TikTok is projected to reach more than 1.8 billion monthly users worldwide in 2022, which is remarkable since its launch just 6 years ago. Contrary to public belief, those users aren’t only from younger generations. As TikTok has evolved into a highly community-driven video platform, it’s become a s ..read more

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. No other team members know what is going on with the blog or why. If you are planning to add blogging to your digital marketin ..read more

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via is an integral part of any marketing strategy. And yet, it can sometimes feel a bit discouraging. Too many businesses give up on email outreach due to poor results from early attempts. But keeping at your email outreach efforts is a smart business investment because you get to accumulate all those contacts (so you can build long-lasting relationships with ..read more

What role does your small business’s website serve? Is it a digital business card? A 24/7 salesperson? A page that comes up when someone Googles your name? What exactly do SMB websites need to include in order to best help boost your business? Your site’s specific function will, of course, depend somewhat on your industry and marketing strategy. But in any case, to be a success, it must help you generate and convert leads. That’s how we determine a website’s success. So, how can you make sure that your small business’s site is effective? Here are the key elements it should include. We’ve divid ..read more

A solid social media strategy is essential to making sure that your social media marketing efforts are aligned with the rest of your marketing strategy. Consistency is key. There are many different approaches, styles, and layouts for a social media strategy. Would you be surprised if I told you that nothing about social media is a one-size-fits-all approach? Yeah, I didn’t think so. So, you’re probably wondering, “What makes a successful social media strategy?” We’ve got a few key points that we include in our social media clients’ strategies to make sure their social media marketing efforts a ..read more

We’ve all had a bad year, but not many of us can relate to Meta Platforms CEO Mark Zuckerberg’s year, as his wealth has been cut by $71 billion this year. Facebook, rebranded as Meta in 2021, is down approximately 57% this year. Meta’s business is changing rapidly and implementing a strategy to innovate and grow is critical to its success. Meta’s big play is to define and dominate the Metaverse. But don’t write Meta off just yet. Meta has a strategy to redefine the web and become the infrastructure that the Metaverse is built on and if successful, Meta and Zuckerberg will reclaim their wealth ..read more

The iPhone’s new features include the Always-On display, the first-ever 48MP camera on iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island. Sound impressive? It is! And a line from the Apple press release gives insight into the primary target of the iPhone 14. “Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone.” The primary target for Apple is current customers and customer retention. Why customer retenti ..read more

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via is an integral part of any marketing strategy. And yet, it can sometimes feel a bit discouraging. Too many businesses give up on email outreach due to poor results from early attempts. But keeping at your email outreach efforts is a smart business investment because you get to accumulate all those contacts (so you can build long-lasting relationships with ..read more