Google is stuffing powerful new AI tools into tons of its existing products and launching a slew of new ones. Experts point out it’s a high-risk strategy, given that AI language models have numerous flaws with no known fixes. But this is Google. We, marketers working across operations of all possible sizes, are exposed to far more trivial risks while jumping on the AI train. We can, for example, make ourselves and our company look really silly.   In the world of AI, we have leaders, and …   Google’s actions seem understandable, though risky, as Technologyreview, the ..read more

    Focus Garden, the premier destination for high-quality garden furniture and supplies, cultivates success as meticulously as their customers cultivate their gardens. We’re proud to support the company in their digital journey, focused strategically overcoming challenges and setting new standards in customer engagement.   In less than a year, our collaborative efforts with Focus Garden have led to jaw-dropping results:   Achieving an astounding 6108% ROI, Focus Garden has set a new benchmark for investment returns. With a 134% increase in total sales and a remarkable ..read more

    If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock ?    But don’t fret – let us give you a quick rundown of the benefits before we dive into how you can harness this goldmine, maximize the utility of zero-party data to enhance user experience and drive your eCommerce growth sustainably and ethically:   Better personalization: Zero-party data allows for more accurate customer insights. Enhanced customer trust and loyalty: Transparency in data collection fosters tru ..read more

    The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior.   With approximately 85% of website visitors remaining anonymous, it’s crucial to understand and engage with these elusive customers. Spotlight empowers you to tap into the unexplored client base, maximize your e-commerce potential, and avoid missing out on abundant sales opportunities from hidden visitors!   Understanding ..read more

    Picture an iceberg. But not the looming danger kind. This is an IceCREAMberg. Made of all the goodies eCommerce marketers can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it all. This is your customer base. The rest, a whopping 86%, is, sadly, beyond your reach. What a frustration. If only you’d have a Spotlight, to uncover these previously hidden rewards…   The IceCREAMberg   This hidden 86% of visitors are the people who stay logged out for the duration of their sessions on your website. This number only reflects ..read more

    by Greg Blazewicz, CEO at SALESmanago   A heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry definitions.    Two voices I found most prominent are Tejas Manohar, CEO of Hightouch, reverse ETL and Dimitrios Koromilas, a CDP expert.   Unveiling the Discrepancies   Tejas Manohar’s scathing critique of Salesforce’s CDP reveals a t ..read more

    Explore the capabilities of Product Collections and harness the potential of deep behavioral personalization. Learn about individual customer-product relationships, shape personalized campaigns, foster customer loyalty, and redefine your marketing playbook.   In a market saturated with a multiverse of data, Product Collections emerges as a comprehensive bridge between eCommerce platforms and SALESmanago. It allows marketers to harness deep behavioral insights, decode customer behavior, and tailor highly personalized campaigns. Product Collections challenge the common approa ..read more

    In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States.    Let’s delve into these trends and explore their implications for the average marketer, as well as how leveraging no-code, integrated, all-in-one martech solutions can support marketers in staying well-rounded in all integrated functions ..read more

    In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential.    You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product Feeds offer periodic updates, Product Catalogs ensure instantaneous information transfer. The magic lies in real-time synchronization, instantly updating crucial data. Let’s uncover how they revolutionize your marketing ..read more

    When it encountered a growth plateau, Pitbull West Coast was already making waves with its unique blend of streetwear and sportswear. The challenge was clear: how to leverage technology to transcend traditional marketing limitations and truly connect with their audience.   Opting for SALESmanago stemmed from the limitations of the previous system. The Client needed a comprehensive and integrated marketing solution from SALESmanago, encompassing advanced functionalities that enhanced customer engagement, streamlined workflows, and personalized communications to address the ..read more