Tree planting to a more sustainable future   It's Earth Day and we're offering positivity and hope by supporting reforestation projects in our home state of California. In recent years our state has been devastated by wildfires.   But big change starts small.   Trees clean our air and water, create habitats for biodiversity, contribute to our health and well being and create jobs for social impact.   We are flipping the switch on doom and gloom.   Today we're announcing a partnership with One Tree Planted.  For every pair sold, we're planting a tree, start ..read more

    If ever there were a time for a spring refresh of our homes, it’s now.  We have been cooped up for too long and why not hit refresh in our living spaces?   Today we offer up a tip to freshen up our living space and make every day living more enjoyable.    Our decorating tip today?  Plants!   Going green is always a good idea in the home.   There is a lot to be said for having houseplants. They provide all kinds of health and wellness benefits – doctors are even prescribing them for anxiety, depression and loneliness. They are also a beautiful ..read more

  When we created BENDY, we wanted to find the softest, and highest quality leather possible and that didn't mean going halfway. That led us all the way to Italy!   Why did we choose Italian leather and what makes it different?   Well, the Italians have been obsessed with leather for centuries. It's a huge part of their culture and has become an integral part of fashion not only here but all around the world. So much so, that Italy is actually the top innovator when it comes to tanning leather. They've revolutionized techniques and methods to help make these materials more luxu ..read more

It’s International Women’s Day and as we speak 98% of factory workers in the fashion industry are not paid enough to meet their most basic needs. 75% are women between the ages of 18-24.   Now this has been going on for decades.  Most of our clothes and shoes are made in countries in which workers’ rights are limited or nonexistent. In fact, production sites are regularly moving locations, and big brands are on the lookout for ever cheaper labor costs.   So you might hear some say "for these workers, it is better than nothing”, or “at least we give them a job”, and to a certain ..read more

  It takes a lot of guts to spearhead the conversation, but that's exactly what Ariel Green does through her podcast and community, Sustainable Brown Girl.   Sustainable Brown Girl is a place where women and color can showcase the positive changes they're making for the planet.    Through this outlet, Ariel has been able to highlight environmental activists, climate justice lawyers, and small business owners galore—but we can't forget just how much Ariel herself is doing for the greater good.    "I created the Sustainable Brown Girl community to highlight, connec ..read more

  Hello,   We hope you are doing well.    The shoes we chose to wear all day should provide a comfortable base for our busy lives, but let’s face it, comfort does not always mean cute and stylish.     We all have those bulky shoes in our closets that are comfortable but we prefer not to be seen in them! That’s  why we created BENDY. We were shooting for the comfort of a sneaker AND the style of a flat.    But we also knew there were a gazillion shoe brands. In fact, we believed the world needed another shoe like it needed another coal burning ..read more

Yes you read it right, we suggest you break up on this Valentines day!   And by that we don't mean to break up with your loved one, don't worry.   What we ask you to consider, is a break up with fast fashion.   First, let's see what fast fashion actually is?    Fast fashion is clothing that’s made quickly and cheaply so it will sync up with trends and what consumers want right now.   And when the trend of the moment has passed, new clothing appears on the racks, and people buy more...     Lucy is right. It sounds fun, and it often looks fun and is s ..read more

Photo credit: Julie Anderson, One Wild Life Photograph   If ever there were a time to remember that change is possible within ourselves, it's near the start of a new year.    As a female-led small business ourselves, stories of inspiring women entrepreneurs have helped get us through tough times. Today, we're proud to feature Jenelle Botts—veteran, renowned photographer, mom, wife, and BENDY shoes fan.    Jenelle is an award-winning and internationally published commercial and lifestyle photographer who tells thoughtful and authentic stories through her craft.   ..read more

    Hello,   This was a very rough year for many of us and like you, our company faced some big challenges and setbacks.  As a company, we had to think, adjust, learn and listen in order to navigate our way through. We bravely forged ahead and have come to believe that our planet friendly shoe and sustainable business model is more relevant and important than ever. So with the New Year, we have a new vibe. See what is ahead for us.   Today we’d like to share with you our plans and what we are preparing for you this year.    And also we want to thank you for ..read more

  Did you know that being cozy can be good for your health?   Cozying up at home during the COVID-19 pandemic can be great for not only your physical health, but also your mental well-being. Thanks to the Danish concept of hygge (pronounced hoo-ga), researchers have learned that embracing coziness and life’s little pleasures can improve overall happiness.   Need proof? Danes are considered some of the happiest people in the world, according to the 2017, 2018 and 2019 World Happiness Reports.   Health benefits of “hygge”:   Hygge has a wide range of benefits. It c ..read more