Design Thinking Events To Attend In 2020
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
We often hear the question, “how can I learn to incorporate design thinking into my role?” So we decided to compile a comprehensive list of conferences, workshops, learning labs, collaborative sessions and panels to attend in 2020. Whether you’re looking for a two-hour crash course in San Francisco or a four-day conference in Boston, there’s surely an opportunity for you to expand your knowledge this year. Want us to add an event to this calendar? Post details in the comments or ! Note: The following list is updated quarterly and is organized in chronological order by the type of event. CONF ..read more
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Uncovering the Right Questions
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
Podcast Link >>> Uncovering the Right Questions Check out Thinking Outside The Sandbox and this podcast featuring our founder discussing how design thinking and the power of the voice of the customer can drive change and foster innovation not only for enterprise but small business as well. (1:08): Our founder’s story (4:37): An introduction to STORYLINE (8:09): Design thinking for customer insight (10:42): The need for employee insight to drive engagement with customer insight (14:15): Why STORYLINE's approach to design thinking is so high touch (21:09): Getting buy-in to insigh ..read more
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Free Your Internal Audience With Podcasts
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
Why drudge through a 50-page PowerPoint deck to get your customer insight when you could listen to it on your way in to work? This is the question we posed to one of our client teams at Bose recently, and boy were they intrigued. Half a dozen podcasts later, something incredible happened – senior-level decision makers who were often a challenge to engage emerged to praise the format. They were listening! “I like the podcast format,” said one stakeholder, “I listen once while in the car commuting, but obviously need to focus on the road so I then listen a second time while relaxing on the beac ..read more
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New Thinking Starts With An Old Tradition
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
We believe leaders at most companies aspire to some degree of innovation; be it with a new product, service or experience. The challenge with driving real innovation, however, is it often requires an organization to shift to a new way of thinking, followed by new ways of working. Meaningful innovation demands change from within, which creates two problems: Leadership faces an engagement challenge. Business leaders may have line of sight to strategic opportunities to innovate, but generating buy-in at the implementation level to rationale and changes associated with innovat ..read more
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Southern New Hampshire University Casts Their Vote For STORYLINE At SXSW 2018. Now You Can Too!
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
    Exeter, NH, August 17, 2017 -- STORYLINE, a customer research agency specializing in design thinking, has been nominated by Southern New Hampshire University (SNHU) to co-present at SXSW in March. Cast your vote here to send us to Austin!  http://panelpicker.sxsw.com/vote/78304 "As the pool of post-secondary students grows more diverse, there is often a gap between what students need to be successful and the programs designed to support them. This session will relate how design thinking helped one university uncover the student journey, revealing the barriers non-traditiona ..read more
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With Voice Of The Customer, Every Word Matters
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
We hear consistent feedback from our clients that one of the most valuable services we offer is getting them face-to-face with their customers in the environments where they live, work and play via what we call “ride-alongs” during our ethnographic interviews. It can be far too easy to rely solely on customer data and analytics to understand and predict their behavior. Quantitative data has its place – but walking in your customers’ shoes in a meaningful way? We believe that’s a game changer in terms of emotional experience and empathy-building that you’ll never find in a spreadsheet! Getting ..read more
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Tailor Your Insights Delivery To Your Audience Part 1: Storybooks
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
We've been fortunate to have led a handful of research projects on the working culture of organizations, and what makes them tick. One of the key insights we've uncovered has been the stifling nature of traditional corporate communications. Between internal emails, presentations, newsletters and even social media, there's so much white noise a message must break through in the corporate environment before it even has a chance to land, let alone resonate with its audience. In our case, that message is often game-changing insight into customers that is desperately needed by marketing, developmen ..read more
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New Hampshire Business Review Names STORYLINE "Best of Business 2017"
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
Exeter, NH, March 7 2017 -- STORYLINE, a customer research agency specializing in design thinking, has been selected as a winner in NH Business Review’s 2017 BOB Awards, which honor the best of business in New Hampshire in over 90 categories. STORYLINE was recognized as one of the state's best companies with which to do business and awarded an editor's pick in the category of Best Approach To Understanding Customers. "With 3,500 ballots cast for the 2017 Awards, the BOBs continue to be a considered a standard of excellence in New Hampshire’s business community," said Jeff Feingold, editor of ..read more
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Luggage Can Be Replaced; Your Content Can't, Part 2
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
Tips For Conducting Design Research Outside The U.S. (Part 2) As we revealed in our previous post, conducting in-depth qualitative research outside the U.S. introduces great opportunities, but also barriers that we must overcome to deliver on our promise of quality content. In this post, we want to share the second of two keys to success that have enabled us to achieve our clients' objectives overseas. Don’t Let Them Speak English (really!) Since 2013, we have conducted in-depth interviews with research participants based in 35+ different countries. Not surprisingly, in most of these cases E ..read more
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Design Thinking Events To Attend In 2020
The STORYLINE Blog | Design Thinking For Market Research
by Peter Kotsonis
3y ago
We often hear the question, “how can I learn to incorporate design thinking into my role?” So we decided to compile a comprehensive list of conferences, workshops, learning labs, collaborative sessions and panels to attend in 2020. Whether you’re looking for a two-hour crash course in San Francisco or a four-day conference in Boston, there’s surely an opportunity for you to expand your knowledge this year. Want us to add an event to this calendar? Post details in the comments or ! Note: The following list is updated quarterly and is organized in chronological order by the type of event. CONF ..read more
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