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Seminal Research - Market Research Blog
3y ago
What is Mystery Shopping?
Mystery shopping is the process of measuring and recording specific elements of the customer experience through the use of pre-recruited and qualified consumers (typically independent contractors) who serve as mystery shoppers.
A mystery shopper is a person who visits an establishment (typically a retail store, bank, restaurant or other such places where the public does business) for the purpose of observing and measuring customer service, product quality and the environment of the establishment in general.
Shoppers are given details, by the mystery shopping company r ..read more