We are pleased to present our FREE quarterly report through the following link: E-Score Celebrity Report. This comprehensive report offers a look at some top celebrity trends in 2024 so far and what we can expect for the remainder of the year. The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on talent, endorsements, and critical trends, including: Influencer Authenticity = Brand Alignment Sports Legends: Brands Leveraging Retired Athletes “Super Fan” Trends: 5 Biggest Gains in Fan Score Who’s That? Celebrity ..read more

Designed by Freepik As the Newfronts approach, the E-Score product suite is an indispensable tool for advertisers seeking to make informed decisions through data-driven insights. The E-Score platform makes it easy to leverage multiple databases to better inform decisions when it comes to streaming monetization strategies, programming, and brand partnerships. Use E-Score Programs Cable/Streaming to go beyond the ratings and understand viewer perceptions of a show while concentrating on specific metrics that uncover show types attracting a highly engaged audience. Use E ..read more

Designed by Freepik Sports entertainment continues its impressive run and streaming platforms are showcasing more and more live events while adding a wide range of complementary content (behind-the-scenes programs, interviews, interactive experiences, etc.). This hybrid form of sports content attracts a newer and younger demographic with the ability to engage on a global scale. Highlights: New joint sports streaming service coming fall 2024 from Disney, Fox, Warner Bros. Discovery NFL Thursday Night Football games on Amazon Prime The popularity of the Netflix docuseries (Formula 1: Drive ..read more

Designed by Freepik Agencies today face the increasingly difficult challenge of identifying the perfect celebrity partnership for their brands. E-Score Celebrity and its database of 13,000+ celebrities provides a comprehensive solution allowing the discovery and implementation of celebrity endorsement, audience engagement, and brand alignment. Let’s explore three different E-Score Celebrity use-cases that our agency clients rely on to make informed decisions: Use-Case #1: Don’t have a celebrity identified yet? Generate a list of names that best match your team’s criter ..read more

We are pleased to present the year’s first E-Score Brand Report highlighting recent industry trends that are generating buzz. This comprehensive report is now available FREE through the following link: E-Score Brand Report. The topics covered in this report showcase the limitless ways E-Score Brand can help guide your key decisions on brand positioning, talent partnerships and tracking competition, including: Geico 360° Brand Profile Fortnite is a Model for Brand Collaborations in the Digital Age Beverage Trends: The Flavored Alcohol & Alcohol-Free Beer Boom The Top Returning Y2K Fa ..read more

Designed by Freepik Today’s personal care market is a diverse landscape catering to the distinct preferences of both men and women. Gender-neutral brands are increasingly popular, with personalization, inclusivity, sustainability, and ethical sourcing key to customer discovery and loyalty. Using E-Score Brand, we identified personal care brands with a strong profile among the 18-49 consumer demo. Each brand exceeds the Personal Care Category Average for Brand Consideration, Brand Appeal, Positive Brand Buzz, and Better Than Competitors. Both mainstream (above average Awareness) and e ..read more

We are pleased to present our FREE quarterly report through the following link: E-Score Celebrity Report. The comprehensive report offers a look at the top performing celebrity trends heading into the new year and what we can expect. The topics covered in this report showcase the limitless ways E-Score Celebrity can help guide your key decisions on talent, endorsements, and critical trends, including: Diverse Endorsers Reach a Multicultural Market Content Creators Help Brands: Bella Poarch x Cash App Tastemakers: Music Artists with the Most Influence “Rizz”: Celebs Winning Gen ..read more

Designed by Freepik As we start the year off, partnerships and collaborations between brands continues to be a popular strategy, and for good reason: they’re proving effective at powering growth, innovation, and relevance. There is safety in numbers. Here’s why partnerships pack a punch: Fan Passion: Tap into new audiences and expand your customer base by merging your loyal fans with your partner’s. It’s a two-way street to brand discovery! Innovation Fusion: Think unexpected pairings that surprise and delight consumers, leading to unique products, campaigns, or experiences. Image Bo ..read more

Wishing you and your loved ones a magical holiday season from all of us at E-Poll Market Research. As we wrap up the year, we wanted to share the gift of insights with you. Please enjoy these topics that you our readers were most engaged with from our powerful research products this past year! 1. Power Brokers: Sports Leagues & Next-Gen Athletes Sports businesses thrive in the digital age with substantial investments in partnerships, content, and athlete endorsements. We use E-Score Brand and E-Score Celebrity data to assess and monitor sports league/athlete value ..read more

Designed by Freepik “Brand Buzz” is critical in today’s oversaturated marketplace with multiple stimuli and distracted consumers. Understanding who and why is talking about your brand using various tools is essential, The NPS (Net Promoter Score) is a powerful metric for understanding customer satisfaction and loyalty. The NPS can also be used as one indicator of brand buzz: A positive score suggests a strong likelihood of customers categorized as “Promoters” who are likely to recommend the brand to others. Word-of-mouth promotion can have a strong impact on public percept ..read more