Many workers made the transition from office-based jobs to temporary work-from-home situations at the onset of COVID-19. Now, many have nestled permanently into their home-based offices enjoying perks like reduced time to-and-from the office and more flexible schedules. While there’s plenty of work-from-home perks if you run a small business, there are also some things to consider, including if your home insurance will cover your business. This is where home-based small business insurance comes into play. A home-based insurance policy ensures that all Ontario business operations that cause inj ..read more

  Abandoned Shopping Cart?  The reality of running an online business is that you work hard to get people to your site, then you work even harder to move them through the pages to purchase something. After tomorrow, Boxing Day in Canada means millions will be shopping online so entrepreneurs selling products online need to be as ready as possible in order to maximize sales and profit.   Unfortunately almost 70% of online shopping carts get “abandoned”  when it comes time to check out.  With a full basket of goodies, customers just leave.  So how ca ..read more

One of the best places to get a conversation started is social media. But the question is, how do you turn that conversation into one that meets your marketing and financial goals? Here are some tips on how to turn your social media activity into a better ROI for your business. Landing Page Your landing page is the first thing your customer sees and they are useful for two specific reasons: they give you an easy way to measure how well you’re doing in each channel, and they help you create a more personal relationship with your followers. Your social proof (number of followers/likes) should b ..read more

What works for your business may not work for another’s business, this is true in just about every aspect of a business, especially when trying to find an invoicing service. When searching for the right invoicing service for your business, here’s what you need to look for: Currency With everyone and anything being accessible on the internet, you have the opportunity to have a global clientele. But, with this you’ll need to be able to accept different currencies. So if you plan to have a global clientele, you need to make sure that whichever invoicing service you choose can accept multiple cur ..read more

  After spending a lot of time, effort, and money getting your new business off the ground, the next thing you’re likely to think about is how to get people to purchase your products and/or services. You can invest a lot of money into promotion and building awareness for your business; however, that doesn’t guarantee that someone will actually purchase from you or that they’ll become a loyal customer. In order to achieve a successful business, you need to establish customer trust and make them feel good about buying from you and your business. Here are some key strategies to establish ..read more

We often hear “content is king” when it comes to running a website and getting it noticed, but there is far more to executing on this than simply publishing opinions and updates.  To get noticed and become an authority or influencer, you need to establish a disciplined plan of action, execute on it and continue to improve through fresh new and exciting solutions and tools.   One of the most important aspects of publishing content is putting yourself in the position of your audience.  As an example, if you’re in the digital marketing industry, publishing countless articles about ..read more

Have you ever been slowly drifting off to sleep, or you’re lounging in bed on a Sunday morning – when all of a sudden, your head jerks up from the pillow and your heart skips a beat! You think to yourself “Did I schedule that campaign? Send that link? Change that subject line?” These tiny moments of terror and fear should be enough to remember to yourself, marketing is a complicated beast, even a relatively small mistake can reveal its dark side. It’s  all chilling stuff but that darkness is avoidable, all of these mistakes are preventable with a few precautions!   Dead-End Pages ..read more

You’ve set up shop – now maybe you should consider incorporating Now that you’re up and running it might be time to evaluate your risk management strategy. If you are not yet incorporated, now might be the time to do it. Incorporation can be a key part of a company’s risk management strategy and it comes with a number of other perks. Limited Liability By incorporating your business you are creating a separate legal entity for your business. This limits the liability for claims against your company to the assets available from the company, thus protecting the personal assets of you and your pa ..read more

  AS SEEN ON: PR WEB Toronto, Canada – March 1, 2016 Small Businesses Can Activate Payroll and Get Business Insurance in 90 Seconds Canada’s most loved cloud payroll and payments service, PaymentEvolution and the award winning insurance brokerage Bullfrog Insurance have teamed up to provide Canadian small businesses with near instant access to payroll and business insurance. The companies are working together to remove the common barriers small business owners face when trying to run their business. Getting adequate insurance coverage for their business would often take weeks. Getting th ..read more

  Canadians are amazing people.  We deal with frigid winters with heartiness.  We value diversity and get along in good times and bad.  And when natural disasters occur, we all step up and help without hesitation.  As a business owner, it’s important to know your insurance broker also shares these great Canadian values.  Too often business owners are left at risk, without sufficient coverage because they don’t have the time or don’t understand what their broker is telling them.  It’s time to change that – and we believe we have. For years, industry experts l ..read more