In the ever-evolving landscape of digital marketing, newsletters have proven to be a powerful tool for engaging and captivating audiences. Crafting compelling content that resonates with your subscribers is paramount to the success of your newsletter campaigns. In this article, we will explore the art of creating engaging and valuable content for newsletters and provide you with essential tips and strategies to captivate your audience. Understanding your audience Know your subscribers Conduct thorough research to gain insights into the interests, needs, and preferences of your subscribers. Th ..read more

A successful email marketing campaign is all about the numbers. One of the most important metrics to track is the click-through rate (CTR) of your newsletters. CTR refers to the percentage of subscribers who click on the links in your newsletter and take action on your website. But, what is considered a good CTR? Let’s dive in. First, it’s important to understand that CTR can vary based on your industry, audience, and the content you’re promoting. For example, a B2B newsletter may have a lower CTR compared to a B2C newsletter as B2B subscribers tend to have a longer sales cycle. Additionally ..read more

Gmail’s Key Rules: Why SPF and DKIM are now essential for your newsletters Have you ever wondered why your emails don’t reach the correct recipients or end up in the spam folder? It could be because of Gmail’s recent updates to SPF and DKIM – two small but fundamental rules that can make the difference between succeeding with your newsletters or being invisible in your recipients’ inboxes. Gmail, one of the world’s most-used email providers, has taken a step towards improving email security for its users. SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) are two protocols Gm ..read more

Using a checklist when creating your email mailings can be critical to ensuring the effectiveness and quality of your campaigns. Here are some reasons why it is beneficial to have such a list: Ensures accuracy: By following a checklist, you minimize the chance of mistakes and ensure that every important point is covered, from double-checking recipient lists to proofreading content. Efficient use of time: A list helps to structure the work and saves time by creating a clear work process, which reduces the risk of having to redo the work. Quality assurance of content: By having guidelines for wh ..read more

As fall creeps in with calmer winds and leaves bursting with color, the corporate world knows something big is afoot. For retail and e-commerce businesses worldwide, it is a time of intense preparation and excitement. It’s about Black Friday – the phenomenal shopping day that marks the start of the holiday season and has become one of the most significant events in marketing and sales. This year’s Black Friday, November 25, 2023, will be no exception. With customers searching for the best deals and companies vying for their attention, it’s a time for strategy and precision. This blog article w ..read more

In an increasingly challenging marketing world with ever-increasing competition, it becomes demanding for marketers to plan and execute campaigns, distribute them on different channels, meet customer expectations, and manage communication and analytics. The repetitive and time-consuming work of multi-channel marketing steals valuable time to plan and implement other business strategies. With the latest technology, you can simplify and streamline your marketing efforts, and marketing automation is the critical key to driving effective marketing forward. Understanding Marketing Automation Market ..read more

AI-powered media monitoring for effective communication and content targeting is essential for any successful business or organization in today’s fast-paced digital world. Many companies are turning to AI-powered Media Monitoring solutions. These advanced tools offer many benefits, from measuring the impact of your communications to ensuring your content reaches the right audience. This article will explore how AI transforms how we measure and target communications and why Media Monitoring is a must-have in your marketing toolkit. Understanding the Power of AI in Media Monitoring AI, or Artifi ..read more

As a marketer, constantly striving to understand and improve customer relationships is critical to achieving long-term success. Net Promoter Score (NPS) is a powerful tool that gives insight into customer satisfaction and loyalty. By including NPS surveys in your newsletters, you can maximize the benefits of this tool while strengthening your marketing strategy. Why should you use NPS surveys? NPS surveys allow you to measure your customers’ satisfaction and whether they would recommend your company. You can get a clear indication of customer loyalty and whether they are ambassadors for your b ..read more

This information applies to you who have a subscription notification form on your website that is linked to Ungapped. For a limited period, we have removed the option to use our own subscription pages when signing up for the newsletter. Instead of the three URLs you entered yourself, Ungapped’s standard pages will be displayed. When we at Ungapped are done with our maintenance work, your own URLs that you specified will once again be displayed when you subscribe. What do you need to do? Answer: Nothing, it takes care of itself! How long is “a limited period”? Answer: We think it will be a few ..read more

Companies in various industries conduct surveys to get answers to important questions. In order to get the most accurate information, it is important to strategically plan and structure the survey questions in the best possible way. This is how you formulate your survey questions: The main objective of the survey: Clearly define what the purpose of the customer survey is and what goals you want to achieve through it. Application of survey data: Plan how you will use the data collected from the survey and how it can be applied to make informed decisions. Decisions made based on survey data: Id ..read more