How Craft Chocolate Makers Are Fighting The Coronavirus Crisis
The Chocolate Journalist
by Sharon Terenzi
4y ago
It’s March 19th of 2020 and the Coronavirus outbreak has officially been declared a pandemic. Different countries are at different stages, but they are all expected to deal with drastic safety measures sooner or later. As safety becomes a priority, citizens are suggested, and in some cases even forced, to stay home. They can leave the house only for serious reasons like working or going to the doctor. Social distancing is the new mantra: avoid crowds and any contact with other people as much as possible. In this scenario, retail stores are shutting down, either following the law or due to t ..read more
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Is Craft Chocolate Really Moving The Needle?
The Chocolate Journalist
by Sharon Terenzi
4y ago
“The drops of rain make a hole in the stone, not by violence, but by oft falling.” – Lucretius The pessimists will say 1%, the realists 2%, and the optimists 3%. This is the current size of the craft chocolate market worldwide, basically a drop in the ocean. While chocolate sales worldwide are about to reach $139 billion by 2024, large corporations like Mars Inc., Mondelez International and Nestlé will reap most of the benefits. When you feed cheap and unethical foods to consumers that know no better, it’s easy to make a buck. Who are not set to become millionaires are chocolate artisans ..read more
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If You Call Yourself “A Chocolate Lover” Stop Making These 10 Silly Mistakes
The Chocolate Journalist
by Sharon Terenzi
4y ago
“Who doesn’t like chocolate?” has got to be the most rhetorical question of all times.  Unlike other fine treats like cheese or beer, chocolate meets everybody’s taste with its irresistible flavor and countless alternatives. However, how many times have we called ourselves “chocolate lovers” when we didn’t even know where chocolate came from, how it was made or who was involved in its production? To love a food is to know it deeply and make conscious decisions when we buy it, consume it and talk about it. So it’s time to step up our game! If you want to keep carrying around the title of “c ..read more
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Is Craft Chocolate Really Moving The Needle?
The Chocolate Journalist
by Sharon Terenzi
4y ago
“The drops of rain make a hole in the stone, not by violence, but by oft falling.” – Lucretius The pessimists will say 1%, the realists 2%, and the optimists 3%. This is the current size of the craft chocolate market worldwide, basically a drop in the ocean. While chocolate sales worldwide are about to reach $139 billion by 2024, large corporations like Mars Inc., Mondelez International and Nestlé will reap most of the benefits. When you feed cheap and unethical foods to consumers that know no better, it’s easy to make a buck. Who are not set to become millionaires are chocolate artisans ..read more
Visit website
If You Call Yourself “A Chocolate Lover” Stop Making These 10 Silly Mistakes
The Chocolate Journalist
by Sharon
4y ago
“Who doesn’t like chocolate?” has got to be the most rhetorical question of all times.  Unlike other fine treats like cheese or beer, chocolate meets everybody’s taste with its irresistible flavor and countless alternatives. However, how many times have we called ourselves “chocolate lovers” when we didn’t even know where chocolate came from, how it was made or who was involved in its production? To love a food is to know it deeply and make conscious decisions when we buy it, consume it and talk about it. So it’s time to step up our game! If you want to keep carrying around the title of “c ..read more
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Cacao Farmers Should Be Treated Like Entrepreneurs, Not Charity Causes
The Chocolate Journalist
by Sharon
4y ago
If you are a craft chocolate lover, you’ve already heard the words “poor cacao farmers” way too many times. Sometimes this comes from the mouths of well-intentioned chocolate makers who have big dreams to change the world. Some other times it comes from big chocolate corporations that need to pretend like they actually care. Unfortunately, it doesn’t really matter where those words come from. They are plain wrong in any case. To be fair, poor cacao farmers have technical reasons to be addressed that way. They do live in poverty and are the people paid the least for their job. The rest of the ..read more
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The Latest Chocolate News From Chocoa in Amsterdam
The Chocolate Journalist
by Sharon
4y ago
Imagine a room full of chocolate-obsessed people. A tall man tastes dark chocolate from the Philippines, while a charming lady attends a conference about flavor development. A curious kid scrutinizes a cocoa pod like it’s his new favorite toy, while a group of chocolate makers talks business next to the most modern bean-to-bar machines. The wife sips on cacao juice from Ecuador, while the husband licks artisanal chocolate spread from his mustache. Amsterdam has never been more delicious! International chocolate brands exhibited inside the charming location of the Beurs Van Berlage, conference ..read more
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How Big Brands Trick Us Into Buying Their Crappy Chocolate
The Chocolate Journalist
by Sharon
4y ago
Christmas shopping is officially ON! And what could possibly be the most gifted food during this season? You guessed it: chocolate. Bars, bonbons, treats for stockings, hot chocolate, cocoa powder, baking chips, cacao nibs. In every form and shape, chocolate is a big seller around Christmas time. Consequently, chocolate companies go all in with their advertising and marketing strategies. Offline, we are surrounded by mouth watering TV commercials, festive packages and promotional events. Online, we are fed daily newsletters, advertising banners and product placements. There is no escaping. Whe ..read more
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Chocolate Awards: To Love Them Or To Hate Them?
The Chocolate Journalist
by Sharon
4y ago
If you are a normal person and not a chocolate fanatic, you might be surprised to know that something like “chocolate awards” even exist. But they do, and they are becoming more popular than ever. The concept is basic: experts and professionals in the chocolate industry gather a few times a year to taste and judge chocolate from around the world. Gold, Silver and Bronze awards are assigned for a wide range of categories, from “Plain Dark Chocolate Bars” to “Nut Based Pralines With Milk Chocolate”. Entries are not for free, but companies pay a fee to have their products enter the competitions ..read more
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2018 Christmas Gift Ideas For Craft Chocolate Lovers
The Chocolate Journalist
by Sharon
4y ago
Craft chocolate lovers have high expectations. We are talking about people who spend $9 on a chocolate bar. Who read every single word of an ingredients list (parenthesis included). Who look for fruity and spicy notes in a square of dark chocolate. Who travel the world just to be with other chocolate-obsessed fellows. Who love to educate and be educated about everything cacao and chocolate. Therefore, no supermarket chocolate or discounted boxes of bonbons will make them happy for Christmas. If you want to make an impression on your craft chocolate lover friends (or just treat yourself), here ..read more
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