Future-Proof Your Email Strategy: Adapting to Gmail and Yahoo’s 2024 DMARC Updates
Copywrite Matters
by Belinda Weaver
1M ago
Sometimes, just when I think I’ve got this online business gig figured out, the digital landscape shifts beneath my feet again. New algorithms upend our SEO strategies, social media platforms change the game overnight, and as soon as we’ve mastered the art of visibility, a fresh batch of rules lands on our desks.  The latest curveball? Significant policy changes from email behemoths Gmail and Yahoo. Having weathered numerous changes in copywriting, SEO and social media over the years, I’ve learned to adapt and evolve. However, these new email policies signal more than just another adjustm ..read more
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The ultimate guide to starting a copywriting business (with no experience)
Copywrite Matters
by Belinda Weaver
4M ago
So you want to be a copywriter? Start a copywriting business and walk a new path to freelancing freedom; in control of your time and energy and lifting the roof of your personal and income potential. Before I talk about your first steps in copywriting, I want to share my own beginning and what becoming a copywriter has made possible for me. How I got started as a copywriter I started my working life as a computer programmer. I graduated from uni with a Bachelor’s Degree in Information Technology (IT) and spent nearly 10 years bouncing around different tech roles in major banks and big corpora ..read more
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Are you waiting to be told? Reminders you need
Copywrite Matters
by Belinda Weaver
4M ago
“But you never told me to!” That’s what I hear from my kids a lot right now. Particularly my six-year-old. Both kids have a list of areas and jobs they are responsible for, but they don’t really have to think or remember them as they have me as their reminder system. I’ve been so good at this job that they don’t take action until they get a reminder. (Or two or three reminders.) And it’s been driving me crazy. So it was with no small amount of irony that I missed a hot seat session for a program I’m in because “no one told me to act”. The process is that if you want a hot seat, you ha ..read more
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8 reasons you can’t be a wildly successful copywriter (and why they’re lies)
Copywrite Matters
by Belinda Weaver
4M ago
I’m in full-on myth-busting mode today, and let’s say the spice level is high. As a copywriter, you might have once held or still be holding onto misconceptions that are stalling your progress. Myths like: “You need innate writing talent to succeed…” “The market’s too crowded to find work…” “AI has driven down what clients will pay…” But let me set the record straight—these are all falsehoods. Yes! LIES! Don’t get me wrong, becoming a copywriter does pose real challenges: Mastering your writing craft.  Navigating the complexities of business ownership. #adultingishard  Marketing y ..read more
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8 reasons you can’t be a wildly successful copywriter (and why they’re lies)
Copywrite Matters
by Belinda Weaver
5M ago
I’m in full-on myth-busting mode today, and let’s say the spice level is high. As a copywriter, you might have once held or still be holding onto misconceptions that are stalling your progress. Myths like: “You need innate writing talent to succeed…” “The market’s too crowded to find work…” “AI has driven down what clients will pay…” But let me set the record straight—these are all falsehoods. Yes! LIES! Don’t get me wrong, becoming a copywriter does pose real challenges: Mastering your writing craft.  Navigating the complexities of business ownership. #adultingishard  Marketing y ..read more
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We all start knowing nothing: A copywriter’s journey
Copywrite Matters
by Belinda Weaver
5M ago
Everyone has an origin story. The story that explains how you got started on the path you’re walking now and why you started walking in the first place.  You’ve probably churned this story out at least once or twice already. It graces your “About Me” page, and it’s the go-to icebreaker for every podcast you’ve guested on. So tell me, how did you get started, %FIRSTNAME%? Maybe the pandemic pulled the rug out from under your feet, launching you into this new venture. Or perhaps your journey has more of a “meandering creek” vibe—like mine. I hit the workforce with an IT Bachelor’s degree in ..read more
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Unplanned orthodontic adventures with unexpected marketing lessons
Copywrite Matters
by Belinda Weaver
8M ago
I’m writing this from my holiday, which, in an unexpected plot twist, has morphed into a frantic search for an orthodontist. Yep! Bear with me, this odyssey has a valuable marketing lesson tucked into its folds. It all started when my 9-year-old’s brace wire decided to break free from its metallic confines, turning her into a puddle of misery. Holiday bliss? Not exactly. Like any mum armed with an arsenal of improvisation skills, I tried to fix it. I failed at repositioning the wire, and my wire-cutting endeavour was equally unproductive (which will likely earn a line in my daughter’s future t ..read more
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What my kids, a car wash and $1.50 teach us about perceived value
Copywrite Matters
by Belinda Weaver
9M ago
It’s summertime here in Cali and the kids have about 17 years of holidays. We hit the beach the other day and it turns out, they’ve developed this new game. I call it ”Smuggle the Sand”. It’s a hoot, unless you’re the one responsible for the now beach-like state of your car. Seeing a learning (and cleaning) opportunity, I offered them the chance to monetise the mess. I suggested a very generous rate of $1 each to vacuum my car. However, in a twist that would impress any seasoned negotiator, they started haggling for $2 a child. #kidsthesedays I agreed but then, plot twist: they suddenly fancie ..read more
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When spiralling is actually the perfect action
Copywrite Matters
by Belinda Weaver
9M ago
Last week I bid farewell to the first group of legends in my CEO Catalyst mastermind. Together, we had six months of exploration, growth and legit transformation, but this is not the end for some. As we closed our notebooks on the final session, two of the CEOs signed on for the next mastermind cohort and another whirl on the entrepreneurial merry-go-round. You might be thinking, “Why would they do that? They’ve already been there, done that, got the T-shirt.”  It turns out that entrepreneurship isn’t a one-way street. Nor is it linear. The whole thing is more like a corkscrew – twisty, t ..read more
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Blood, braces and business blunders
Copywrite Matters
by Belinda Weaver
9M ago
“MUUUUUUUUUM? I think I need help.”  I glance up from my sun lounger and see the crimson horror unfold. My daughter has just stopped her poolside fall with her face, and in just a few seconds our tranquil caravan park getaway has turned into a scene from Saw. Once I staunch the blood flow, I see it – her chin looking like she’d gone a few rounds with Tyson, her lip firmly embedded in her braces. Like a gruesome Picasso, a grisly mix of metal and mashed lip. In between tears and screams, she tells me she’s broken the golden rule of pool safety: no running. An on-the-spot tutorial in why ru ..read more
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