When TRUGLO, Inc. released the STORM bow sight several years ago, it quickly gained popularity due to its lightweight, ruggedness, and affordability.  The newly enhanced STORM G2 line improves the design while keeping the price attractive for archers who demand quality gear at a stong performance-to-cost ratio. The STORM G2 bow sights include a new aluminum mounting bracket to ensure maximum durability in all hunting conditions. This new bracket, combined with a rugged pin housing assembly, retains the lightweight and compact geometry of the original design. A vibration dampening disc is ..read more

New for 2019, Barnett launches the all-new Hyper series – Barnett’s fastest, hardest-hitting hunting crossbows ever. The HyperGhost 405 and the HyperGhost 425 harness Barnett’s newest technology and design to offer crossbow hunters the speed and power to take down big game. The HyperGhost 405 features a new upgraded stock and Barnett’s patented step-through riser. The crossbow kit includes three HyperFlite arrows designed exclusively for use with Hyper Series crossbows. These .204″ small-diameter arrows hammer through deer, hogs, and other large game. Another patented addition: the Retractabl ..read more

TrueTimber has partnered with Bear Archery, well-known manufacturer of bows and archery equipment, to give bowhunters an all-new compound bow package in the popular TrueTimber Kanati. Formally introduced at ATA this year, the new-for-2019 Divergent is now dressed in Kanati, giving whitetail hunters the legendary Bear Archery performance in TrueTimber’s most sought-after fall camouflage pattern. “The Kanati-clad Divergent bow is one of Bear Archery’s finest, and bowhunters everywhere will have an opportunity to experience its power in the field next season,” said TrueTimber CEO Rusty Sellars ..read more

In 2018, TRUGLO, Inc. launched the Archer’ Choice RANGE•ROVER PRO DUO, a two-dot LED system based on the popular RANGE•ROVER PRO. The DUO model retains all the features of the original RANGE•ROVER PRO, while adding an additional red LED inside of the lens. This additional aiming reference allows long range shooters to accurately shoot beyond the range of the calibrated tape. The red dot also provides a helpful reference at shorter, more common hunting distances; when the green dot is set to 20-yards, the red dot approximates a 50-yard point of aim for most hunting set-ups. This reference help ..read more

At the end of a hunt, safely unload your crossbow without worrying about damaging one of your hunting bolts. The DEADSTOP decocking point is composite molded around Ultra-Dense Stainless Steel to withstand repeated ground impact from today’s high-powered crossbows. Dual-Tier Stop Ring design slows down velocity and stops the bolt instantly from burrowing in the ground. Highly Visible Reflective wrap and bright florescent vanes make DeadStop Decocking Bolt easy-to-find when discharging after dark. Keep the DeadStop bolt stashed in your quiver for a safe and easy way to unload your crossbow. Abo ..read more

TrueTimber Strata, the company’s most popular all-season camouflage pattern, is now featured on the brand-new Killer Instinct FURIOUS PRO 9.5 crossbow. Unveiled at the Archery Trade Association (ATA) Trade Show in January, the new-for-2019 FURIOUS PRO 9.5 helps customers dominate the woods thanks to a long list of premium features, low-profile design and coveted Strata pattern. “It’s an honor to have Strata showcased on the new Killer Instinct bow,” said TrueTimber CEO Rusty Sellars. “Customers will quickly experience the power, control and accuracy of the FURIOUS PRO 9.5 and see how truly ver ..read more

Metal-jacketed micro carbon arrows are field-proven for big game hunters seeking to maximize lethal penetration with the goal to provide bowhunters the highest level of success. The Full Metal Jacket (FMJ) arrow combines an aluminum jacket over a micro diameter carbon shaft that results in the most advanced arrow ever available to bowhunters.  FMJ arrows extract more energy from the bow and increase penetration by combining it with reduced surface area and a slick metal shaft surface. The ultra-micro diameter penetrates with less friction within the target for more pass-through impacts t ..read more

Bear Archery announced today the launch of an all-new crossbow to the 2019 Bear X lineup. The Saga 405 is a high-performance crossbow built for top-of-the-line speed, extreme accuracy, and maximum versatility at a price that is attractive to well-seasoned hunters and novices alike. Offering aggressive, lethal power and blistering speeds of 405 fps, the Saga 405 is the fastest model to date in the Bear X crossbow line. Measuring 14” wide cocked, the Saga 405 weighs in at only 7.8 lbs. and is available at a retail price of $349.99. “The market demanded a high-performance and ultra-fast crossbow ..read more

Ultra-Micro 4MM Full Metal Jacket and Carbon Injexion shafts have emerged as the top performers for archers seeking the highest level of arrow penetration. Reports from the field are compelling with bow hunters reporting dramatic improvement when downing big game. 4MM arrows focus their mass into a smaller diameter reducing surface area for less drag during flight and less friction through hide, flesh, and bone. “It penetrates deeper as the shaft passes through with less friction behind the broadhead channel,” said Gary Cornum, Marketing Manager for Easton. “Countless successful hunts testify ..read more

The new Bear Kuma 30 Compound Bow in Realtree EDGE delivers the same incredible performance of the trusted Kuma family with less weight and smaller axle-to-axle to meet the demands of bow hunters. The Kuma 30 is included in Bear’s Legend Series, an exclusive dealer-only line of ultra-competitive compound bows and will be offered at a retail price of $899.99. The Kuma 30 brings both speed and comfort in a smaller and lighter package. This hybrid-cam bow launches arrows at 345 feet per second and features a super-smooth draw cycle while keeping speed and accuracy. The Kuma 30 is available in pea ..read more