Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when people are most likely to open them, you can’t help but succeed, right? Unfortunately, there’s been a lot of conflicting inform ..read more

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? The stress of winter holidays has blown over. People are starting to shake their winter slumber and get excited about the warmer temperatures. It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the best spring emails as examples to use for inspiration. Spring Holiday Ideas to Freshen Up Y ..read more

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%. That’s a whopping $44 for every $1 you spend. In order to get these amazing results, however, you need to move away from the traditional method of using spreadsheets and an email client to manually send emails. The ROI highlighted above is a result of email automation. This post will h ..read more

When you’re in the business of email marketing, maintaining your list is everything. If you’re like most marketers, links to your mailing list are everywhere. Users can sign up from the call to action on your blogs, the banner on your homepage, and even pinned posts on your social media profiles. But while a lot of people may sign up for your mailing list, not all those subscribers will stay active forever. Despite your best efforts, some of them may simply lose interest or lack time to get involved in what you’re sending out. Even if they do skim some of your emails, these individuals may not ..read more

According to Radicati Group, there will be 2.9 billion email users worldwide by the end of 2019.  For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective. To start, your business needs an email marketing strategy. Without it, your emails are unlikely to generate interest from your target audience. Worst of all, you could fall be ..read more

Whether you’re a B2B or B2C email marketer, your goals are virtually the same. You want to improve engagement, spread brand awareness, and drive sales through email. But how do you achieve these goals? This is where the two types of marketing begin to converge. While B2B subscribers enjoy reading, they’re also pressed for time. That’s why marketers need to hyper-optimize their strategies for these subscribers. When it comes to B2B email, staggered sending actually provides several benefits over traditional batch sending. This term refers to the practice of scheduling a batch email to go out to ..read more

For the last twenty years, you’ve been sending several emails a day. You probably think you’ve got it all figured out. However, you may be surprised to learn that email still has some tricks up its sleeve. One such trick is its ability to send animated GIFs, which have become a surprisingly popular element in online communication in recent years. If you want your emails to be on the cutting edge of internet trends, animated GIFs should find their way into your email marketing campaigns. But first, it may be helpful to learn how to insert an animated GIF in an email. Here’s a step-by-step guide ..read more

Email newsletters are a great way to turn leads into conversions, encouraging more consumers to interact with a brand in the form of a purchase. Ideally, that’s the goal when rolling out email newsletters and lead nurture campaigns. Marketers want to make an impression on their audience, establish a connection, and build trust. The sheer volume of email users across the world makes email one of the best ways to establish these relationships. There are 3.7 billion email users across the globe. And by 2021, that number will jump to 4.3 billion. But even then, securing these emails wh ..read more