Email marketing is about building a relationship with your audience. You want them to open your emails no matter what the subject line is. But for this to happen, you first need to establish authority (show knowledge) and build trust (do as you promise). Trust is an interesting thing, it is never given, it’s always earned. It’s a process, that can take a while. And it should be the true goal of email marketing. Once you have it, (1) make sure, you never lose it, (2) build on it. Use it to make your customers happy, and your sales revenue will explode. It is a win-win scenario. If you wonder ho ..read more

Nowadays almost everyone uses email. Email as a form of communication exist for a long time. And people like to engage with emails. We are all been groomed to reply to an email in one fashion or another. Which is why most of the world population is very familiar with the use of it. The result of all this is high conversion rate email marketing produces. Furthermore, results of email marketing are easy to measure. Email marketing tools, like our SquizMAIL, offer the ability to track vast variety of parameters. Open and click rates, bounce rates, unsubscribes, location reports etc. Everything an ..read more

Testimonial can increase conversions by 34%. That is why it is extremely important to make them a part of your email sales copy. If you have none, it is time to get some. Ask for testimonials, give them questions to answer. Ask questions like what did you get out of this (result wise), would you recommend this product/service and why, why do you work with us when there are other options out there, which aspect of product/service has helped you the most and how has that made the difference, what would make you buy again, etc. And incentivize them. Offer a referral fee if needed. Most of the tim ..read more

  With the new General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. All email marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. In order to do email marketing communications properly (under GDPR), you must know your contacts and how you acquired them, review and disclose your data practices and look at your upcoming initiatives to ensure compliance with GDPR. GDPR not only sets the rules for how to col ..read more

You are new to email marketing? Then this is a must read for you. When you start your email marketing project, it is crucial that you start it the right way. Your deliverability and inbox placement depend on it. Why you ask? Because ESP’s adopted the warm-up process to decide whether you are either a legit sender or a spammer. Based on finding during warm-up period ESP’s decide to deliver your emails to inbox, the spam folder or completely reject them. Your sender reputation is measured by whether you manage your email list responsibly, removing undeliverable and spam complaint email addresses ..read more

Do you want to reach your customers without spending the enormous amount of money? Email is the answer for you! But to be truly successful you must keep in mind that email marketing requires a commitment and it is a big responsibility. Why? Because behind every email newsletter signup you get, there is a real person – never forget that. Someone that trusts you enough to give you their email believes you will respect their wishes and will not take advantage of their trust. So to make sure this will not happen you have to tell your subscribers exactly what they can expect from your newsletter. A ..read more

Some time ago Gmail introduced new user interface. With this update, Gmail went from one tab dashboard view to three tabs: Primary, Social and Promotions. Alongside this visual change, Gmail also implemented new algorithms to automatically determine in which tab incoming email should fall under. And this is very important for all email marketers out there. Why? Because emails that land in Gmail primary tab have much better chance of being opened than those that do not. And as email marketers, our job is to achieve as high open rates as possible. And that means doing our best to make sure our e ..read more

Are your contacts just sitting in your marketing database? If you don’t have any Email Marketing Automation Workflows set up, your answer is probably yes. And why this is bad? Because you’re missing out on some major opportunities to nurture and engage your leads. Setting up Email Marketing Automation Workflows If you hadn’t already guessed, email workflows need to be set up using email marketing automation software. Different software providers have different features and functionality’s, but the concept of marketing automation is pretty universal. Now let’s walk you through some examples of ..read more

The figures are in, and email is again bucking the trend. According to Adobe Digital Insights, it greatly increased its share of directing and influencing Cyber Monday sales while the two channels that ranked above it — search and direct traffic — dipped. In fact, the role of email in driving sales was up nearly a third compared to last year, while search and direct traffic each saw a dip of around 5% in their contribution to Cyber Monday sales. So that meant that very nearly one in five items sold over Cyber Monday were driven by email, while roughly a third and a quarter of all sales were dr ..read more

Want to know why email marketing works? Here are 7 reasons: Results are measurable Opens, clicks, forwards, complaints, opt outs etc. can easily be measured. It is cost effective Email marketing is the single most cost-effective and high-impact method to reach your audience. It is easily shareable Emails are very easy to share with friends and colleagues. Email marketing impact sales cycle A consistent newsletter program can enable you to nurture a prospect into a client by building a relationship over time. Quality content establishes you as an authority in your field No matter what is your b ..read more