You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time.  And then…crickets. Or even worse, complaints roll in.  What went wrong? If you don’t test your emails, you’ll never know. Email errors or campaign failures are an email marketer’s worst nightmare, but they are avoidable. Think of email testing as insurance for all the hard work you put in leading up to, and following the moment you hit “send.” Why email testing matters You know it’s always good practice to dou ..read more

Everyone wants to feel appreciated and recognized, and your customers are no different. Loyalty programs encourage engagement and reward your most loyal fans, all while driving sales and boosting retention.  While there are many moving parts to developing a rewards program, having a robust customer loyalty email strategy can go a long way.  What reward emails can do for you Reward emails are messages that keep customers up to date with your loyalty program. An email loyalty program can help you: Increase revenue by continually selling to existing customers. 46% of customers will inc ..read more

If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. In fact, free trials are prevalent enough that you can assume nearly all software companies use some version of it, or a freemium product.  While having a free trial is a given, new users who automatically become engaged and convert aren’t. For reference, the average conversion rate for a free trial that doesn’t require a credit card is around 10%. There’s good news for you in this scenario, my marketing friend. SaaS professionals’ general consensus is that marketing is the most effective means of dri ..read more

Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. It’s worth the little extra work.  The sale doesn’t end at checkout Post-purchase email campaigns are the sequence of messages you send after a customer has submitted an order. They span from: immediately after checkout, through delivery, and initial thoughts on the product.  Here are a few reasons why post-purchase emails deserve your time and attention.  They keep customers informed. Just because making orders online or signin ..read more

It’s time to sit down and revamp your SaaS company’s emails, and you aren’t sure where to start. Is email marketing for SaaS like every other industry? For most of us, the emails we have the most experience with are the ones that end up in our mailboxes, possibly from retailers. Many of the email types we’ll explore will be familiar, such as newsletters or promotions. However, emails like onboarding are unique to SaaS.  Building on your SaaS email marketing skills is easy when you take it one step at a time. Let’s begin! SaaS Email Examples Across 9 Core Categories To make sure no criti ..read more

It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero customer HelloPrint boost their NPS scores by 35%, so it isn’t all just fun and games.   Why we love anniversary emails Anniversary emails are a lot like anniversary or birthday cards—they’re messages you send to those you care about on important dates. We’ll review the different scenarios to use anniversary emails, but first, we want to share why we’re so excited about these emai ..read more

This isn’t your first marketing rodeo, and you’re no stranger to lead generation strategies. Everyone can use a refresher now and then, though. We’re going to dive into the lead generation funnel, which metrics you should be tracking, and actionable tips you can start using today. Let’s get started!  The lead generation funnel As with many marketing strategies, if you asked multiple marketers about the stages of the lead generation funnel, you could get different answers. Some teams like to opt for a simple three-stage funnel, while other funnel examples could have as many as seven steps ..read more

Have you ever lost touch with a friend from college only to reconnect years later? Or perhaps you’ve rediscovered your favorite t-shirt in the back of your drawer. Everyone goes through phases in their life, and chances are, you’ve experienced a winback campaign in one way or another. A winback email campaign is a series of messages aimed at re-igniting customer engagement. You send these email sequences to past users who haven’t purchased from you in a while, with the hope of bringing them back into an active user segment. At the very least, you’ll clean your list of truly inactive subscribe ..read more

You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time.  And then…crickets. Or even worse, complaints roll in.  What went wrong? If you don’t test your emails, you’ll never know. Email errors or campaign failures are an email marketer’s worst nightmare, but they are avoidable. Think of email testing as insurance for all the hard work you put in leading up to, and following the moment you hit “send.” Why email testing matters You know it’s always good practice to dou ..read more

Everyone wants to feel appreciated and recognized, and your customers are no different. Loyalty programs encourage engagement and reward your most loyal fans, all while driving sales and boosting retention.  While there are many moving parts to developing a rewards program, having a robust customer loyalty email strategy can go a long way.  What reward emails can do for you Reward emails are messages that keep customers up to date with your loyalty program. An email loyalty program can help you: Increase revenue by continually selling to existing customers. 46% of customers will inc ..read more