I think we can all agree that 2020 has been quite a year. While the world around us may have been a bit crazier than usual, WhatCounts has been hard at work, delivering several new features. Here is a glimpse into some of the enhancements we made this year.   Coupon Manager: Coupon Manager allows you […] The post A Year in Review: 2020 appeared first on WhatCounts- Digital Marketing and Engagement Platform ..read more

You may have noticed that your preferred browser provides a security warning for any mixed content. Recent changes in browsers such as Chrome, Firefox and others have made it necessary for images to be hosted in a secure location. In order to ensure that images hosted within the WhatCounts Media manager do not trigger security […] The post Media Manager Upgrade appeared first on WhatCounts- Digital Marketing and Engagement Platform ..read more

2020 has been a long year, but the holidays are almost among us and if you haven’t already, now is the time to look at three quick things you can do to ensure you are holiday-ready. #1 Audit your automated campaigns If you have automated campaigns, like abandon cart or post purchase, that have been […] The post 3 quick wins for holiday marketing appeared first on WhatCounts- Digital Marketing and Engagement Platform ..read more

DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol that works alongside Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM).  What makes DMARC unique is it allows senders to indicate messages are protected and tells receiving mail servers what to do if authentication methods do not pass. This makes DMARC is one of the best defenses against email spoofing.  How DMARC […] The post Understanding DMARC appeared first on WhatCounts- Digital Marketing and Engagement ..read more

Onboarding to a new ESP is hard work but WhatCounts has a new way to get you up and running fast, with a FULL and proven program. Announcing JumpStart.   WhatCounts’ JumpStart program allows you to connect with your contacts immediately through email, SMS, and event- triggered automation campaigns. Whether you need the basics to get started or a more customized […] The post JumpStart your digital engagement! appeared first on WhatCounts- Digital Marketing and Engagement Platform ..read more

2020 has been a long year, but the holidays are almost among us and if you haven’t already, now is the time to look at three quick things you can do to ensure you are holiday-ready. #1 Audit your automated campaigns If you have automated campaigns, like abandon cart or post purchase, that have been […] The post 3 Quick Wins for Holiday Marketing appeared first on WhatCounts- Digital Marketing and Engagement Platform ..read more

Understanding DMARC DMARC, or Domain-based Message Authentication, Reporting and Conformance, is an email authentication protocol that works alongside Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). What makes DMARC unique is it allows senders to indicate messages are protected and tells receiving mail servers what to do if authentication methods do not pass. This makes DMARC is one of the best defenses against email spoofing. How […] The post Understanding DMARC appeared first on WhatCounts- Digital Marketing and Enga ..read more

Onboarding to a new ESP is hard work but WhatCounts has a new way to get you up and running fast, with a FULL and proven program. Announcing JumpStart.   WhatCounts’ JumpStart program allows you to connect with your contacts immediately through email, SMS, and event- triggered automation campaigns. Whether you need the basics to get started or a more customized […] The post JumpStart your Digital Engagement! appeared first on WhatCounts- Digital Marketing and Engagement Platform ..read more

Responsive design became a must-have of email marketing when mobile devices started to account for larger and larger portions of viewership. Responsive design is a form of email marketing design that helps you achieve better results on mobile devices. It’s important to know what it is, the importance of using it in modern email marketing, […] The post What is responsive email design? appeared first on WhatCounts - Email Marketing & Automated Personalization Platform ..read more

We are proud to announce that with our July 9th release, we will now offer event and behavior tracking to allow for more targeted sending based on your customer’s browsing behavior. WhatCounts will provide behavior tracking scripts that our publishing/media clients can drop onto their website(s) to leverage browsing data for email and segmentation purposes. […] The post Introducing Content-Based Event Tracking appeared first on WhatCounts - Email Marketing & Automated Personalization Platform ..read more