It’s 2024 and in the ever-evolving landscape of digital marketing, there’s been one constant challenge: capturing and retaining the consumer’s attention. Our attention spans continue to dip amidst a bombardment of media. We’ve all been known to fall into the endless scroll and app jumping; the constant use of multiple screens and devices. A study by Microsoft showed that since 2000, our attention span has dropped about 25%, from 12 to 8 seconds. Now, brands must adapt their marketing strategies to “Break the Eight,” and resonate with their audiences, effectively. To do this we first need to un ..read more

In the fast-paced realm of digital marketing, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. Leveraging the reach and influence of individuals on social media platforms, influencer marketing has become an indispensable strategy for brands aiming to boost their visibility, engagement and sales. That said, tracking the effectiveness of an influencer campaign is paramount to proving ROI. In this blog post, we’ll delve into the importance of influencer marketing tracking and provide insights on how to measure and optimize your campaigns effect ..read more

In today’s rapidly evolving social media landscape, understanding the social habits and purchasing power of Generation Z (Gen Z) has become crucial for businesses aiming to thrive in the market. Born between the mid-1990s and early 2010s, Gen Z is the first generation to grow up entirely in the digital age, shaping their behaviors, preferences, and consumer habits in unique ways. Here is what we know for sure: Gen Z spends a lot of time online. And what exactly are they searching for and engaging with? Video. Spoiler: we often think Gen Z is synonymous with TikTok, but the Morning Consult’s re ..read more

Picture yourself browsing through Reels, seeking activities in New York, when you stumble upon a mesmerizing video ad showcasing a unique and unforgettable experience. You watch the entire video with keen interest, captivated by the city’s newest landmark with stunning views. However, you continue to scroll and go on to the next video without engaging in any other way. The next day, as you pursue plans for the weekend, the memory of the video resurfaces, prompting you to check it out and book tickets. This situation, where an ad influences a conversion without a direct click, is increasingly p ..read more

In today’s world, where numbers overshadow ideas, search words and hashtags are used to understand and explain a product or service, it becomes quite easy to lose the essence and soul of an idea. The passion behind building something can quickly become an automated process, lacking character, tone, and even losing sight not only of what one is creating, but who we are creating for. As an Associate Creative Director, I’m here to tell you how to avoid that. It’s very common to see more businesses and marketing agencies jump on trends, take sides, and overall try to be part of a relevant convers ..read more

A Note From Our CEO:   Dear Friends of Socialfly,   Today we are thrilled to share some momentous news. Socialfly has been acquired by Truform Media Group (TMG), a leading advertising and marketing agency.  This strategic move is driven by the belief that the unique strengths of our teams, combined, will create a better, more well-diversified business that offers broader services to our clients. It has always been our goal to offer best in class services, and by joining forces with Truform, we will be able to create even more value for our clients.  In partnership with Truf ..read more

Platform updates, live shopping, and prioritization of performance marketing have impacted brand decision making and led brands to reevaluate their influencer marketing approach. To meet the needs of the ever evolving digital space, we’re sharing the latest trends in influencer marketing that are guaranteed to help your strategies stay current.   1. More emphasis on one to one conversion tracking The paradigm shift from awareness to conversion tracking in influencer programs is imperative and expected to become more prominent in 2024. Beyond brand visibility, tracking conversions enables ..read more

As we move further into 2024, marketers must keep a pulse on the latest trends and innovations shaping the industry. Consumer behaviors, technologies, economic factors, and more are evolving rapidly, requiring brands to stay agile in their strategies. Let’s dive into our top digital marketing trends for 2024…   Social SEO Social SEO refers to optimizing social media profiles and posts in order to expand your reach and better attract potential customers through search. The most successful social SEO strategies lean into unbranded search terms, utilize hashtags and captions, and tap influen ..read more

In the dynamic world of social media, staying ahead of trends and platform updates is key for marketers and creators alike. With the recent addition of TikTok Shop, TikTok’s ever-evolving live shopping capabilities capitalize on the growing intersection of livestreaming and e-commerce. These features enable brands and creators to showcase products in real-time, transforming casual viewers into potential customers. As social commerce gains global traction, follow these key tactics to level up your live shopping strategies:   Create a Seamless Shopping Experience: To leverage Live Shopping ..read more

In the latest social media news for small businesses, X has hatched a new, more affordable Verified Organizations tier. The official @Verified account first tweeted about the new plan on January 2nd, saying, “Designed for smaller businesses, subscribers receive ad credits & priority support to enable faster growth on X.” Aimed at small businesses interested in getting the coveted gold checkmark, the social media platform rolled out a “Basic” subscription for just $200 per month or $2,000 per year. But what else do Verified Organization Basic accounts get? In addition to a gold verification ..read more