Carousel ads are a powerful way to give your marketing multiple chances to make an impression. Round and round they go, these ads pique consumers’ attention and draw them toward your product or service.  Here’s why these ads offer an advantage and how to use them effectively: What are Carousel Ads? Carousel ads contain multiple photos or videos (in the form of slides) that viewers can see by clicking or swiping (depending on whether they’re using a computer or a mobile device). Carousel ads offer a special draw for consumers by actively involving them in how they interact with the ad.&nbs ..read more

Reddit, the site people flock to for community-driven conversations, has recently upped its advertising game by introducing Reddit Pro. Reddit Pro is a free suite of tools companies can use to enhance their advertising on Reddit and foster a more profitable presence. The ultimate goal is to connect businesses with people most interested in their goods or services. Overall, Reddit Pro offers the following advantages: Insights Powered by AI Love it or hate it, AI is part of the future….and the present. Reddit makes use of this technology by capitalizing on AI’s insights into top communities, tre ..read more

Gmail recently released authentication guidelines aimed at bulk senders who send tons of emails a day but often fail to secure and configure their systems, granting easy access to attackers, scammers, and malware. Here’s what the process requires senders to do: Authenticate Emails Anyone who sends a significant volume of emails daily must authenticate their emails so that receivers know they’re from a trusted source. This intends to close any loophole that allows attackers to infiltrate and, ultimately, decrease the risks of Gmail users becoming victims of phishing scams.  Allow People t ..read more

TikTok recently released a web auction best practice guide to assist companies in making their ad bidding as effective as possible. This empowers marketers to increase their engagement, visits and sales, and includes guidance on the following: Using a Nurtured Account Strategy A nurtured account strategy targets the people most likely to purchase your product or service without pressuring them to buy. Rather, it allows you to nurture the relationship while empowering them to buy whenever they’re ready (which is what customers want). To implement this strategy, start at the upper end of the co ..read more

LinkedIn isn’t always among the primary social outlets used by those marketing their businesses. But what was once mostly a platform for professional networking is increasingly making a name for itself in terms of content and campaigning.  With LinkedIn as another channel in your marketing schema, how do you make an impact? The following prompts can help: Offer a Step-by-Step Tutorial The internet was made for one thing: conveying information. This is, after all, what consumers want, especially in an easy-to-digest format. Offering your audience a step-by-step tutorial that addresses the ..read more

When it comes to internet searches, Google is pretty much the only game in town. Research has shown that there are roughly 8.5 billion Google searches performed every day. With Google hogging the market share, your Google Ads must be carefully crafted. Otherwise, you’re wasting time and missing out on customers. Fortunately, yielding high-rate conversions doesn’t require some secret code or a magic formula. Instead, the following steps can make a big impact on your profit margin: Focus on First-Party Data First-party data is data that has come from the horse’s mouth, so to speak. It’s the inf ..read more

We have exciting updates at SunnySide! Since our founding 12 years ago, we’ve continued to expand our capabilities and areas of expertise. We’ve come a long way since we first started out as a social media firm in 2011, and we’re excited to introduce our new website and services in Seattle and beyond.  Whether you are on the West Coast, East Coast, or somewhere in between, we invite you to leverage our professional expertise by outsourcing your executive-level marketing and advertising needs to our team. We offer support to businesses at every stage of growth across all industries, and w ..read more

LinkedIn collaborative articles are a novel way for the LinkedIn community to both learn from experts and contribute as experts on topics that range from general knowledge to more specific issues.  These articles begin by utilizing AI, as AI provides a conversation starter that creates the foundation for the discussion. The discussion is then expanded by the LinkedIn community, experts who are invited, based on their skills and experience, to showcase their expertise. The concept of collaborative articles is based on the idea that it’s easier to join a conversation than start one anew an ..read more

Social media often seems like one of the simplest things in the world; after all, we live in a time when people’s cats have their own Facebook pages. But while telling your friends and family what you ate for dinner or uploading photos from your recent vacay in Greece might be easy, using social media for your business is a whole other ballgame. In fact, social media as a marketing tool comes with all sorts of challenges, including the following: Keeping up with the Trends Social media trends seem to change just about as often as weather patterns…and keeping up with them is a lot more difficul ..read more

The holiday season is a great time to ensure that your Instagram shop is in tip top shape. Collections are curated assortments that enable businesses to showcase recommended products in various categories and themes, providing a personalized touch to customer interactions. Whether you’re venturing into holiday-themed collections or exploring innovative ways to tag them across your feed, stories, and Reels, Instagram’s feature opens up creative avenues for enhancing visibility and engagement. If you have a curated Instagram shop that is optimized and set up for Instagram Checkout, you’re i ..read more