The value of posting out to social media about events is often overlooked by employers, employees and freelancers. Whether it be networking events, informal business meetups or exhibitions, start posting reactive content to your business’ social media profiles to increase engagement on your pages. This trick will help you to show, rather than tell, your audience about your business by covering events live on social media. Consider Your Platforms Posting live updates at events may not be effective on all platforms. Multiple posts on Facebook and Instagram feeds can start to seem ‘spam-like ..read more

Over the last few months, rumours that Instagram may be removing the ‘like’ feature have been causing increasing concern. If this is true, what will happen? Well, let me tell you. What is the purpose of the ‘Like’ feature? The ‘Like’ feature has been around for ages and was a way to show a friend or company that you enjoyed their content and posts. This helped develop Social Media platforms and tailor feeds to users, as the algorithms of each platform could identify which posts you interact and engage with most, and continue to show you content that you would like to see based on the data they ..read more

Why Post Videos? Video has slowly but surely taken over the net in more ways than one. Whether it be as a means of entertainment more favourable than television, or to instantaneously post an event others worldwide should see, it’s a prominent part of any social media user’s life. As of December 2018,  82% of Twitter users watched videos on the site and almost half of those individuals were watching more than an hour of video content on Facebook or YouTube every week. Videos have the potential to be twice as engaging as any other form of content. This is thanks to the algorithms on social med ..read more

Friday 1st of June saw the success of ZC LIVE – Kent’s Social Media & Digital Event – hosted at Strood Academy. The event designed to help delegates learn how to accelerate their digital and social media marketing. Whether it be watching talks by professionals, networking throughout the day with other attendees, or even take up the opportunity to get some well-deserved exposure through live videos on other company’s media platforms. Social media can seem daunting, and it changes rapidly with where and how to post in the hopes of gaining attraction. For those who are weary of how social m ..read more

When you think of Instagram what do you automatically think of? Pictures of holidays, food, daily travels and brand ambassadors promoting beauty products and clothing ranges, right? Well, this is where you’re wrong! Instagram can be great, when used properly, for your business, and I’m going to tell you how… Use the effects provided Type The first effect is ‘type’. With this, you can type an inspirational quote and change the background colour of it. Alternatively, if you are going to record a series of videos, you may choose to use this to state the topic of what you will be speaking abou ..read more

As a business in the modern world, you are very fortunate. You have access to social media and can use it to aid your company in ways that were not previously available to you. Social media is an excellent way to generate engagement. However, not everyone is aware of what ‘engagement’ is, and why it is so important for business. We’re going to be looking at why the participation for a business is as important as you suspect it might be. What is engagement? When we talk about engagement, we are not speaking about a beautiful ring which is gifted to a person to signify marriage. Instead, we are ..read more

When it comes to using social media as a business, tagging people and organisations can be a great way to gain coverage and to generate a bigger audience for your product or service. There are many advantages to tagging an influential individual or group, but the art of tagging should also be considered with great care and wisdom. We’re going to be looking at tagging etiquette, and when the right time to tag someone in a post truly is. A Point Of Clarification – When Not To Tag To begin with, it is wise to make sure that everyone is aware of one of the unspoken rules of tagging, as it is vit ..read more

When it comes to social media campaigns, we all want them to be the most engaging and responsive they can be, to fully maximise the levels of interest people show in your brand or service. Therefore, some people choose to try and accomplish this by using what is called an ‘influencer’. But what is an influencer, and how do you integrate them into your social media campaigns? Who are influencers? To begin with, we should probably look at who influencers are before we consider how they can be integrated into your social media campaigns. Influencers are, as their title would suggest, a group of p ..read more

In the age of the internet, there are many different ways that companies can advertise themselves or their service. One way that people do this is to launch a social media campaign. However, not everyone is aware of what a social media campaign is, and how to create new campaign ideas in the first place. We’re taking a look at what a social media campaign is, and also how to find new campaign ideas to help your campaign effectively. So what is a social media campaign?  To understand how you can create new and fresh ideas for a social media campaign, we need to make sure that everyone knows exa ..read more