Holiday marketing: It’s never too late to plan ahead
Postcron Blogs | Social Media and Digital Marketing
by Mirella Amaral
1y ago
The best time of the year is right around the corner, and as everyone starts putting up their lights and getting ready for the festivities, social media managers usually have their minds elsewhere: planning their holiday social media content. Isn’t that right?     Whether it’s a global brand or a local one, there are plenty of observance days throughout the year during which you can share content that will help you connect with your existing or new audience. But the holiday season is definitely a must-have when it comes to content strategy, especially if you aim to increase your eng ..read more
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Turn Insights for Instagram into your best allay
Postcron Blogs | Social Media and Digital Marketing
by Mirella Amaral
1y ago
Analyze the effectiveness of your posts, focusing on key metrics to boost your Instagram account to make better decisions for your business. You’re a CM at a company and you manage their Instagram account. You currently have 2.200 likes for a profile that has 20k followers. Is this information relevant to your growth and performance? How can you know if the 2.000 likes are a good or bad figure for your strategy?   With Insights for Instagram, you can track your key metrics and statistics to analyze your content’s performance and understand what works for your audience.    &nbs ..read more
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Schedule your Instagram photos and videos on Feed or Stories: Step by Step!
Postcron Blogs | Social Media and Digital Marketing
by Carolina Siquot
3y ago
 Save time and schedule your posts on Feed or Stories in 3 simple steps. It’s quick and easy! Before you start: Instagram currently divides accounts into two categories: Professional -which in turn is divided into Business and Creator– and Personal. Each offers different advantages, as they also have different functions. The best option for you will depend on how you use Instagram. You can learn more about how to turn your Personal Instagram account into a Professional one here.  On Postcron, you will be able to schedule and post automatically to Business accounts, without notificat ..read more
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We’re happy to introduce Instagram direct-posting to Postcron!
Postcron Blogs | Social Media and Digital Marketing
by Mirella Amaral
3y ago
  Yes, that’s right! You can now schedule your Instagram content and Postcron will do the hard work for you: no notifications or reminders! Now, first things first:  Before you start scheduling your posts, make sure the profile you’re looking into posting to is an Instagram Business account as opposed to a Personal profile, as auto-posting only works for this type of account. If your account is a Personal profile, you can easily convert it into a Business account, which not only will allow you to post directly, but will also give you access to a lot of extra perks that we mention be ..read more
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How to own the social media game in 4 simple steps!
Postcron Blogs | Social Media and Digital Marketing
by Carolina Siquot
4y ago
Social media has grown so much over the years that today it is an essential place for advertising your products or services. However, entering this virtual reality world might get you feeling dizzy and even lost. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with? How many times a day should I post? What kind of posts should I make?  Many businesses already have a social media strategy running but they notice after a while that it doesn’t present them wit ..read more
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5 Time-Tested Ways to Encourage Customer Reviews Using Emails
Postcron Blogs | Social Media and Digital Marketing
by Guest Author
4y ago
A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Further, customer reviews offer marketers valuable insight into what customers think about their bran ..read more
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How an Instagram Account May Be a Game Changer in Promoting Your Business
Postcron Blogs | Social Media and Digital Marketing
by Guest Author
4y ago
  Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you. Getting real Instagram followers should be a substantial part of every business’s marketing strategy. It is a key element for improving the success of a ..read more
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