The News Feed for Business Pages is the fastest way of keeping up with your business community or your clients who are also on Facebook – just like your own personal Home feed, the Business Page News Feed brings together recently published content from anyone whose news you are interested in. That can also make it a brilliant source of content for your Page, as you can reshare some of those posts with your own comments or insights. However, Facebook announced, back in 2021, that they were going to retire the “Like” button on Pages in favour of a “Follow” button. This was then followed by an an ..read more

Is unprofessional the right word here? Partly, yes. But it’s more than that – there are a few little “tells” which undermine the credibility of your social media streams from a user’s point of view, particularly the more savvy users who have an innate understanding of how organisations tend to behave when it comes to marketing.  Things that suggest that just maybe, you’re ticking a box or desperate to fill a content void (an imaginary one – less is, increasingly, more in the social media space!), or just trying to cut some corners. Here are our Top 3. First up: Retweeting without reading. Alwa ..read more

Buying followers for social media: the Pros and Cons, and what you need to know Companies selling instant Follower or Liker boosts have been around almost since the dawn of social media itself. In the early days, we assumed that these companies would die out as users got more sophisticated and more able to spot those accounts whose “popularity” was entirely faked.  That hasn’t proven to be the case at all; in fact, the industry in fake followers seems to be thriving. So, can buying followers ever help a business be successful on social media? Are all bought followers the same? What are the im ..read more

So, obvious upfront declaration: we offer managed social media as an organisation, so we’d expect you to take this article with a “you would say that” – and that’s just fine. But here’s the thing: we also do a lot of other stuff, and in fact only take on a very small number of carefully chosen outsourced clients at any one time, because we understand that it’s hard to make outsourcing work really well for both sides.  So, we like to think that what follows is a balanced and informed perspective that would be useful to us if we were running any other kind of business. We’d recommend that you st ..read more

Hi, and welcome if you’ve not visited our site before – with the number of stats-hunters coming our way every year, it’s probable that you haven’t. We don’t do annoying popups begging you to subscribe to anything, as if you’re in the UK and needing any support with your social media, we’re sure you can figure out how to use the menus So, on with the stats. This is the 2019 edition of our annual roundup of social media user stats for the UK.  We started these reports because most of our clients are UK focused, entirely or primarily, and Global data can hide pretty much all the useful details ..read more

Influencer Marketing has been around for a while, but hasn’t typically been something that the smaller businesses we work with have been involved with. With the rise of Instagram, in particular, that is changing, and there’s a new generation of more accessible – and arguably more effective – influencers out there.  For smaller businesses in certain niches, this is something to be aware of and should be considered as part of a social media strategy. What is Influencer Marketing? Firstly, the basics. In simple terms, “Influencer marketing” means “finding someone who your target customers pay clo ..read more

OK, let’s lay it out: this one’s going to be a rant. Mostly. There hasn’t been a rant for quite a while, and that’s a lot of keeping it in. Today’s Ginger Stepchild (apologies to gingers; us anglo-saxon mouse types are just jealous!) is Social Media Companies On Twitter.  And specifically, how far too many of them embody everything that’s wrong with social media (Twitter particularly) much of the time. But first, a little backtrack. Before throwing any stones, let’s examine our own glass house. How we use Twitter Before saying anything about anyone else, it’s only fair to discuss the small mat ..read more