Running an Instagram profile may seem easy at first. After all, it’s just about adding posts and Stories, right? If you’ve worked in the industry for a while, you know that’s far from the truth. Running an Instagram profile is a full-time job. From strategy and content creation to performance analysis, there’s a lot you need to take care of. And from time to time, you should also run an Instagram profile audit to monitor how your profile is doing overall. Let’s break down what a complete Instagram profile audit consists of and how to seamlessly conduct one. What is an Instagram audit and wh ..read more

LinkedIn stands as an essential platform for digital marketing, boasting over 875 million members from more than 200 countries. This makes it a crucial place for businesses looking to connect and grow. With such a wide audience, using LinkedIn marketing tools is key for any company wanting to make the most of this platform. These tools help simplify reaching and engaging the right audience effectively. Automation tools and social media management solutions have become indispensable in enhancing efficiency and reach, allowing for sophisticated targeting and analytics capabilities. However, th ..read more

Want to learn how you can leverage Instagram analytics to your advantage? You’ve come to the right place. Instagram is one of the largest and most engaging social media platforms out there, and analyzing your performance can help you to understand its mechanisms better. How to check the impact that your content and campaigns have on your audience? Which Instagram metrics should you focus on while measuring your performance? Let’s find out. Best Metrics for Instagram Analytics Here are the top Instagram metrics that are worth tracking, and you can easily check them with Sotrender. 1. Number of ..read more

Instagram offers immense opportunities for lead generation beyond just branding and awareness. With over 2 billion monthly active users, Instagram is one of the hottest social media platforms out there. What’s more – 60% of people say they discover new products on Instagram. The key is strategically leveraging Instagram’s suite of features to convert followers into leads for your business. From profiles to links, ads to messaging, tools exist to drive targeted traffic into your sales funnel. This guide will cover how to generate leads through Instagram. We’ll review ten proven tactics to captu ..read more

Facebook is a huge ecosystem and every brand can use it in many ways to promote its offerings. There are Facebook Pages, groups, ads, and many other formats. One usually can’t use them all, not to mention tracking the effectiveness of all those efforts.  Nevertheless, if you’re a person responsible for your brand’s Facebook presence, you should be the one to define how your company’s social media success will be measured. That all leads to choosing key Facebook metrics that you’ll be monitoring on a daily, or monthly, basis. Let’s talk about a few of them. We don’t want you to become over ..read more

LinkedIn analytics is a bit more mysterious than Instagram or Facebook Insights – it’s a fact.  And while it feels like marketers pay less attention to analyzing this Microsoft-owned social media channel, for many brands LinkedIn can be even more powerful than investing in other, more popular platforms. How do you make the most of LinkedIn analytics with a little effort? You will learn from our guide. Why is LinkedIn analytics important?  In general, analyzing your LinkedIn marketing efforts is crucial because it’s the only way to ensure future growth (both of your Company Page and t ..read more

LinkedIn has come a long way since its humble beginnings as an online resume profile and job search tool. It’s now the go-to spot for generating high-quality leads, networking with industry leaders, and possibly the best benefit… Attracting customers. When you strategically optimize your LinkedIn company page, there’s no limit to how many aligned clients it can bring in. Let’s take a closer look at how to customize and promote your LinkedIn company page. Customize Your LinkedIn Company Page Optimizing your LinkedIn company page for success is a top priority for attracting the right buyers. Her ..read more

Social media segmentation is the practice of breaking down your target audience into segments based on a range of data types. This helps you to understand your audience and produce content that will interest them. This has a number of benefits – not least increasing sales – but how do you start on your social media segmentation journey? In this article, we’ve put together a comprehensive guide to what social media audience segmentation is, how it can benefit you, and how you can get started. Why is social media audience segmentation important? Social media audience segmentation allows you to b ..read more

Are you stuck on what to post on your LinkedIn business page? Coming up with quality content week after week can be overwhelming, especially when you’re trying to maintain a consistent posting schedule. To help you through that creative block, we’ve gathered eight engaging post ideas and examples of how brands from different industries use these ideas to market on LinkedIn. We’ll also look at some rules of thumb for creating an effective LinkedIn post and tips on how to keep generating successful content ideas. Why use LinkedIn? With over 950 million users, LinkedIn is the largest professional ..read more

Are you promoting your products on social media and through email for Black Friday sales? Use social media to connect with your target audience during the holiday season. Email campaigns can help you engage your subscribers and spread festive cheer. Learn how to combine your Black Friday social media campaigns and email marketing to create a lead-generation powerhouse. Why Do Black Friday Social Media Posts Matter? Black Friday social media content reminds your target audience about the holidays. You can post content to promote the sales and discounts that come with it. By posting about Black ..read more