Over the past several years, there’s been one app on everyone’s mind, lips, and radar: TikTok. From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. And here at Likeable, we can help your brand get in on the action. In the words of Lacey Mark, Likeable’s Associate Director of Social Strategy, TikTok might have once been viewed as a younger platform full of dance challenges — but today, that isn’t the case. “With the pandemic and people spending more time at home, that has astronomically shifted,” Mark says, noting t ..read more

With so many platforms and so many metrics, it’s difficult (if not impossible) to manage a brand’s online presence without the help of a social media management system. But finding the best tool can be a daunting task in and of itself – not to mention, learning how to make the most of it once you’ve made a decision and an investment. In the words of Melissa Ayluardo, Likeable’s Associate Director of the social team, choosing the perfect tool is a lot like buying a car: You need to test-drive a few models, but no matter your budget, you can find one that will take you where you need to go. And ..read more

Very few people understand the ever-shifting world of social media marketing like Honey Cantrell. After an eight-year run leading Likeable’s Client Services team, she’s taking the reins as our new Executive Vice President of Agency Operations — and to celebrate her new role, we caught up with Honey to chat about her time at Likeable, the future of social media marketing, and the myriad ways that digital content can foster connection, creation, and community.   How did you come to Likeable, and what have you been doing over the past several years? I actually came to Likeable from sort of a ..read more

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social, our solution for in-house digital teams, here. Folks in business, and marketing especially, are well aware of the purchase funnel. It’s essentially a sequential approach that moves people layer by layer through a journey that begins with awareness of a brand or product and ends with a purchase and loyalty. For social media marketing, we use a modified version of the purchase funnel that looks like this. And in this blog post, we’ll go through the different phases and ho ..read more

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. Many Instagrammers lauded the news: For a long time, a chronological feed was the app’s default setting, and some users argued that the algorithm made it harder to keep up with their friends and favorite accounts. But any major algorithm change can be a difficult adjustment, especially if you’ve spent the past five years optimizing your brand’s social content for a certain kind of feed format. So how, exactly, will this work? And more impor ..read more

In 2022, company culture is more important than ever. In fact, millennials prioritize “people and culture fit” above everything else in their job searches, and company culture is an important factor for 46 percent of job seekers. While it’s certainly not easy to create a company culture (especially being remote as so many companies are now), something that makes it a lot easier is to use the company’s core values as a place to start. In this blog post, we’re going to show you how we did that—because when you join a company whose name is “Likeable,” you probably set some pretty high expectation ..read more

Happy International Women’s Day!  We figured there was no better way to celebrate this lovely day than by shouting out some inspirational, intelligent, amazing women who are killing it in the field of social media. These women represent companies big and small in different industries. Some are just starting out in their careers and others are seasoned vets, but the most important thing they have in common is that they are doing great work—oh, and that they were recently on our All the Social Ladies podcast. Check them out below! 1. Zaria Parvez of Duolingo Just months into her career, Za ..read more

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social, our solution for in-house digital teams, here. Ah, copywriting. For social media marketers, writing copy can sometimes be an afterthought to the fun, eye-catching creative they’re posting in the feed. However, if done right, copy can actually be a huge part of what stops the user from scrolling past your post—and ultimately, the reason they buy your product. The first step to writing great social media copy is, unsurprisingly, to start thinking social. It’s crucial to r ..read more

Alright, it’s that time of year again!  Everyone knows the Super Bowl is famous for its TV commercials (some spots this year sold for up to $7 million!), but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well. So, which brands had the best uses of social media on—and leading up to—Sunday? 1. GoPuff Instead of a halftime show, GoPuff drew attention to its lightning-fast delivery service by teaming up with rapper and comedian Lil Dicky (and special guest Cardi B!) for the “GoPuff Quartertime Show.” Between the firs ..read more

We all know that trends and conversations begin online, but who sets and starts them? Over the years, there’s been a shift. While stars and celebrities once ran social media, the ever-growing creator economy lets everyday people connect with swaths of followers (and make a lot of money doing it, too).  When we talk about the creator economy, we’re talking about the industry of nearly 50 million people who expertly use apps like Twitter, TikTok, and YouTube to spread important messages, generate buzz, and entertain major audiences. These creators weren’t necessarily famous when they first ..read more