Journalists and PR professionals recognised the power of social media early on as a useful tool for the dissemination of information. Stories could potentially reach millions of people, as users shared articles with a tap of the finger. Advertising and marketing have been altered irrevocably, and can be targeted at people who actually have an interest in buying a product or learning about a campaign issue. However, the last few years have seen a dramatic shift in the sharing of information and news stories, presenting a titanic challenge to clients and their brands. False, or Fake News You w ..read more

During our series on the use of social media for businesses, we’ve seen that each platform requires a different approach. Twitter rewards conversation starters, whereas Facebook means building a following. However, platforms like YouTube and Instagram require businesses to create their own content. This can be difficult for some. Content takes time and effort to produce, as well as a creative mindset that may not be readily available. Here, to tackle this problem is Rocketium, a new way of creating videos for your social media presence. How it works Rocketium is a tool to create videos and gi ..read more

The latest in our series of blogs on social media tools, Quuu is a name which may not be familiar to everybody. Many small business owners don’t have the time or inclination to keep their Twitter or Facebook feeds updated regularly. It can be a challenge to maintain a following if you have other more urgent tasks to handle. Quuu might just be the answer. What is Quuu? In essence, Quuu is a content curator. Thousands of articles are filtered to find the very best pieces on subjects that are relevant to your business. You set the number of pieces you’d like to receive from 300 potential catego ..read more

Social media platforms have made it easier than ever to communicate with potential consumers. However, Slack is not just for the public, it’s also for your own employees. Instead of using email, or messaging services like Whatsapp, this is a product developed entirely for businesses. Read on to find out how Slack is transforming the way we communicate at work, and how best to harness it. What Slack Offers Founded by the same people who created Flickr, the photo-sharing app, Slack has taken the business world by storm. It sells itself as a chatting app, allowing businesses to set up different ..read more

One of the major social media trends for 2018 is the continued rise of Instagram. Although strictly image and video based, businesses are realising new ways of using the app to win over consumers. With more than 500 million active users, Instagram is the perfect place to advertise your business. Key to its popularity with businesses is the level of engagement. Simplicity As Jayson DeMers writes in Forbes: “Instagram is also a departure from apps like Facebook, Twitter, and LinkedIn, mostly because of its simplicity. It’s done a phenomenal job of attracting younger audiences, with the majority ..read more

Having a logo designed can be a daunting affair because all you really know is that you want one, and nothing else. What colour should it be? No idea. What type of font will best suit your brand? Who knows. And what are the various design options available to you? Haven’t the foggiest. Like we said, it’s a daunting affair; but there’s no need to worry because we’ve got you covered. This article will lay out the various options available for your logo so you can make an informed decision on which is best for your brand. Independent Graphic Designer Graphic designers are individual freelancer ..read more

In a previous article, we stated that a lack of split testing can cause the downfall of Facebook ad campaigns. Advertising is often based on assumptions rather than data, and if these assumptions are wrong, costs can quickly start to accumulate. The good thing about Facebook advertising is you can test your assumptions at a low cost before you commit to pumping more money into your campaigns. Once you find the right ad, which connects with the right audience, and this is verified by the metrics (such as CTR, CPC and purchases), then you’re ready to start scaling your advertising. Here are som ..read more

Welcome back to our award-winning blog on using social media to boost your business’ online profile. This post details the benefits you can enjoy by using internet juggernaut Reddit to increase site visits, sales and clicks. Reddit calls itself “the front page of the internet”, using categorised forums called ‘subreddits’ to separate content into easy-to-manage sections. Users subscribe to the subreddits they’re interested in, whether that’s politics, videogames or cat pictures. Because of its structure and rules it can be tricky for newbies to get the hang of using Reddit for business, so le ..read more

In the latest of our blogs on using social media networks to transform your business online, we analyse photo-sharing behemoth Flickr and how best to take advantage of its 120 million users worldwide. While it shares some similarities with other platforms like Instagram, there are several significant differences to bear in mind when trying to use Flickr for business. What is Flickr? At its core, Flickr is a photo-archiving and sharing service – making it especially useful for photographers looking to store their work. Considering a free account gets a gigantic terabyte of storage space, ther ..read more

What is Ello? Ello markets itself as a different kind of social network, claiming the unique selling point of being ad-free and also refusing to log and request users’ information when they visit the site. The creators tout a manifesto that includes their words: “We believe a social network can be a tool for empowerment,” the founders write. “Not a tool to deceive, coerce, and manipulate – but a place to connect, create, and celebrate life.” The lack of advertising on the site might seem like a deterrent to businesses using it. However, just as with other social media platforms like YouTube ..read more