News Layoffs Lead to Indie Media Boom | Tier One Partners
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by Celena Fine
2w ago
We’ve been following the trend of news outlets eliminating staff positions since 2020, when more than 16,000 journalists lost their jobs. In 2022, newsroom cuts remained top of mind. But news outlets don’t seem to be adjusting to the new normal like they might have over the past four years, and journalism jobs are continuing to hit the cutting room floor. This has allowed other information sources to fill the vacuum in their absence, like indie media — and fake news ..read more
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5 Latest AP Style Updates You Need to Know | Tier One Partners
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1M ago
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Our 2024 Super Bowl Advertising Trends Recap | Tier One Partners
The Tier One Blog - Conversation Starter
by Celena Fine
1M ago
With brands spending $7 million for a 30-second Super Bowl ad, we were on the edge of our seats awaiting this year’s best and brightest television advertisements. But we also had a pretty good idea of what to look for — with that much money on the line, brands usually stick to the trends and behaviors that are already popular. We made a Big Game Bingo card to play as the 2024 Super Bowl ads aired, and here’s how we did ..read more
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Ultra-processed Frankenfood Is Out | Tier One Partners
The Tier One Blog - Conversation Starter
by Celena Fine
1M ago
Say you’re browsing the grocery store shelves for a healthy dessert option. What might catch your eye? Would an ice cream labeled “plant-based” have you convinced? Or would you flip it over to the nutrition label, and check for a short and sweet ingredient list of items you recognize? Two food labels — "plant-based" and "ultra-processed" — are facing increasing scrutiny from shoppers as consumer preferences shift toward simpler, more sustainable foods.  ..read more
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Messaging & Positioning: The Framework of Communications Campaigns
The Tier One Blog - Conversation Starter
by Marian Hughes
2M ago
When it comes to launching something new — whether it be a new company, product, or campaign — most teams are fired up to jump in and quickly get moving. There is so much to do, and time is often not on your side. But this pressure to hustle can lead to a critical mistake: starting to create assets without first taking the time to formalize your messaging and positioning as it relates to your company’s overall corporate goals and strategies ..read more
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Should Your Company Leave X, formerly Twitter? | Tier One
The Tier One Blog - Conversation Starter
by Sara Costello
2M ago
X, the platform formerly known as Twitter, has been on an incremental decline. Advertisers are leaving, content moderation is de-emphasized, and verification is messy. Some even argue that Twitter is dead. Most recently, inflammatory comments made by X’s CEO have caused brands to reevaluate their activity on X ..read more
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Best Marketing Moments of 2023 | Tier One Partners
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3M ago
Our newsletter The Spark includes a feature we call “What Lit Us Up," spotlighting a recent digital marketing moment that caught our attention. For the sake of auld lang syne, we’re reviewing some of the most inspiring moments from 2023.  ..read more
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Trend Analysis: The Rise of the CCO
The Tier One Blog - Conversation Starter
by Celena Fine
3M ago
There’s no question communications teams have been navigating a challenging environment this year, facing everything from the difficulty of managing brand reputation through mass layoffs, to an onslaught of fraught political issues and weak or tone deaf messaging leading to massive consumer backlash. To avoid becoming the next Bud Light, brands are bolstering their communications support by ushering in new leadership. A Defense Against Brand Risk Recently, I’ve been in several conversations with clients about increasing risks to brand reputation, which by and large, play out in the earned and ..read more
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3 Ways to Optimize the Client/Agency Relationship
The Tier One Blog - Conversation Starter
by Kathy Wilson
4M ago
The communications industry is a relationship business. This is evident not only in the relationships your public relations team forges with key media and influencers, but also in the relationship the client and agency build together.  ..read more
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Trend Analysis: Biohacking and the Rise of Holistic Healthcare
The Tier One Blog - Conversation Starter
by Celena Fine
6M ago
Wake up with the sun. Drink 20 ounces of electrolyte-infused water and a protein smoothie. Pre-workout tissue pliability therapy. Post-workout tissue pliability therapy. Lunch and dinner without dairy, gluten, soy, sugar, trans fats, corn, alcohol, coffee, tomatoes, peppers, mushrooms, or eggplants. In bed by 8:30 every night ..read more
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