Brookline Public Relations is thrilled to #BPRCelebrate the remarkable, inspiring and dynamic women in our community. As we approach #InternationalWomenDay on March 8, we’re bringing back an empowering special guest from this season for a part two episode. In the grand finale of Beyond PR Podcast’s Fourth Season, we are delighted to reintroduce Jessica Janzen. Jessica proudly identifies as a wife, mother, motivational speaker, published author, coach and co-founder of The Love for Lewiston Foundation. An advocate for mental health, rare diseases and the pursuit of joy, Jessica empowers other ..read more

As Brookline PR’s resident car-junkie, you can probably guess which client event holds a special place in my heart – Nitrocross. Brookline geared up to work with returning client Thrill One Sports & Entertainment (Thrill One) to manage the media relations efforts for the second-ever Calgary round of Nitrocross following its roaring success in 2023. Photo via Nitrocross In typical Nitrocross fashion, our team hopped into the fast lane to announce ticket sales in November 2023. Brookline coordinated the press release, pitched media, secured interviews and tracked for coverage. Our team’s e ..read more

In the dynamic landscape of today’s media, leveraging the power of influencers has become a key tool for brands looking to capture attention and drive engagement. Recently, T&T Supermarket, a leading North American Asian grocery retailer, tapped the Brookline PR team to execute two impactful (and delicious) national campaigns – one in celebration of Mid-Autumn Festival and one to highlight a new and unique menu during the December holiday season. The results were nothing short of impressive, with nearly 700,000 impressions garnered from key Canadian influencers across Instagram and TikTok ..read more

In a world where competition for attention is fierce, organizations are constantly seeking innovative ways to capture public attention. One powerful strategy that has gained prominence is capitalizing on organic PR opportunities. The National Football League’s (NFL) capitalization on the Taylor Swift and Travis Kelce’s relationship serves as a prime example of how strategic partnerships and authentic relationships can elevate a brand’s image and capture the public’s imagination. While this is a high-profile example, it’s important to note that not every organization will have access to such ce ..read more

Brookliners love to celebrate any and all holidays – so we were full of jolly when our client Rümi engaged us to support the planning, execution and promotion of its second annual Winter Wonderfest. Winter Wonderfest is a community event that brings together Rümi and its sister brands ATCOenergy and Blue Flame Kitchen to put on a holiday celebration in support of local charitable organizations. This year, all admission proceeds went directly to Habitat for Humanity Southern Alberta and eventgoers were encouraged to bring new, unwrapped toys which were donated to the Women in Need Society (WIN ..read more

In a world bustling with information and constant distractions, the ability to pay close attention to detail is a skill that can set individuals apart, especially in the dynamic and fast paced field of public relations. Extending far beyond plain perfectionism, attention to detail is a cornerstone for success – it influences relationships, reputations and our ability to reach our goals. At Brookline, we always strive for excellence and hold attention to detail at the top of our list of ‘must dos’ each day as it takes on a heightened importance in the intricate landscape of our day-to-day. Co ..read more

Reflecting on lessons learned and insights gained is pivotal for charting a successful course in the dynamic world of public relations. As we kick off the new year, I’m sharing a few takeaways from an exciting 2023 at Brookline Public Relations that will, hopefully, inspire your strategies in the year ahead. Adapting to Hybrid Realities for Events With the days of pandemic lockdowns behind us *knocks on wood*, we have seen a surge in the return of in-person events. The post-pandemic world has underscored the use of Teams, Zoom and the like, presenting an opportunity for ‘hybrid’ event formats ..read more

With a combined nine years of post-secondary education under our belts, we thought we knew the ins and outs of the public relations field. After all, we have done over 100 credits worth of PR classes, so how different could an agency job be compared to our in-class experiences? This fall, we were selected as Brookline PR’s newest interns and got to see how closely our PR schooling aligns to real world experience. Olivia figured out that a killer internal communications system is gold, while Angie discovered the magic that happens when a team works together for a common cause. The following tal ..read more

One of my favourite aspects of working at Brookline is engaging with local organizations and charities that have a direct impact on the communities where we live. When Brookline partnered with Vivo for Healthier Generations (Vivo) for its grand re-opening, we were thrilled to showcase its work to improve accessibility, inclusivity and sustainability and its commitment to promoting wellness, connection and growth for Calgarians of all ages. After the long awaited 135,000 square feet renovation of Vivo’s facility, there were several stakeholder groups that needed to be recognized for their ki ..read more

Many of us found ourselves entertaining one another during the isolating times of COVID, learning TikTok dances or participating in the latest TikTok trend. However, as the world continues to discover the creative capabilities of the platform, many are now also making TikTok their go-to for news and commentary. But is this a good thing? TikTok has established itself as a short-form platform for selling products, promoting businesses and building individuals into money-making influencers. However, the rise in users using TikTok for their news could impact the content people see and how the con ..read more