Policy around climate change and associated measures to reduce the level of emissions the UK is producing have come under intense scrutiny in recent years. This has been no more apparent than in the case of the transition towards electric vehicles. Towards the end of 2023, Rishi Sunak announced that the planned ban on the sale of new internal combustion engine (ICE) cars and vans would be delayed until 2035. The delay in the ICE ban was met with a mixed response from industry, with some saying the Government had failed to meet commitments and others highlighting that many businesses and indivi ..read more

We’re delighted to announce that we have been appointed by the esteemed audiology practice, Pindrop Hearing. The current healthcare landscape in the UK has created an increase in demand for private audiology services – with ear wax removal identified as a key trending service. This has led to an increase in the number of private clinics providing unregulated ear wax removal services. Patients are not getting a comprehensive look at their wider ear health; and underlying or related audiology issues beyond ear wax removal are being overlooked. When it comes to hearing aids, people are overwhelme ..read more

We’re delighted to announce that we will be working with award-winning employee wellbeing company, MindBerry. MindBerry helps employees grow into happy, more resilient and productive individuals with the help of their mental health professionals and wellness coaches. As part of the scope of work, we will be activating a LinkedIn lead generation campaign, leveraging bespoke audience targeting to position earned media coverage more directly in front of key audiences and decision-makers to drive qualified leads through the marketing funnel. Sandra de Monte, Founder & Head of Client Relations ..read more

With the promise of an M&A upswing in the air this year, there is no doubt dealmakers are primed for a spate of buyout projects coming their way. It is a competitive, cut-throat space. The race is on to engage the industries that are projected to deliver the strongest valuations and find a unicorn in the rough. The key question is, how to get in front of prospects when they are initially considering a sale or the next investment round? Previously we’ve unpicked 2024 corporate finance industry trends, but here we’ll break down the buzz on three sectors positively impacting the UK’s M&A ..read more

In today’s media landscape, certain health conditions and topics are still stigmatised. Not deemed ‘palatable’ enough for morning breakfast TV or perceived common enough to cover. However, media coverage is an incredibly effective tool for breaking down stigma. Not only does coverage influence public perception, but it can also impact the wellbeing of people affected by these conditions as they see themselves represented. Here we discuss effective strategies to challenge stigma and taboos in relation to healthcare communications. Elevate authentic voices and lived experience One of the most po ..read more

The demand for luxury travel continues to increase, as more are incorporating wellness and self-care into their trips, and is projected to grow by 45% globally over the next five years. However, customers’ priorities have changed and they’re willing to spend more on breaching new frontiers – meaning leisure and hospitality brands must raise the bar and offer unique experiences to meet demand and stand out against competitors, and luxury travel PR teams need to adapt strategies to gain cut-through too. Despite facing ongoing financial constraints, Gen Zers in particular remain captivated by tra ..read more

The challenges of the UK’s elderly care system are well documented following years of underfunding, workforce shortages, and issues of quality and accessibility. As the number of people aged over 80 in the UK is forecast to increase by 1.1m in the next eight years to over 4.5m, it’s understandable that this sector is undergoing a transformative shift, propelled by both traditional care providers and emerging health tech (specifically ‘care tech’) companies looking to technology to problem solve. The tech-enabled businesses operating within the UK care system are in a prime position to answer t ..read more

Greater Manchester’s Places for Everyone spatial plan was officially adopted in March this year. Almost 10 years in the making, the plan provides a pivotal roadmap for the future of the region, with the sole purpose of delivering sustainable and inclusive growth. A collaborative effort by nine Greater Manchester districts, including Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Tameside, Trafford, and Wigan, the plan’s primary objectives include: Job Creation: Fostering economic growth by providing spaces for businesses to thrive. Housing: Addressing the housing crisis by planning for ..read more

Nick Ransom, BBC Producer on #InsideOurAusiticMinds who has been working in the media for six years, joined PHA in hosting a thought-provoking session on how we can effectively reach neurodivergent audiences in campaigns, and the importance of authenticity. Having been diagnosed himself with autism, Nick was able to shed light on the importance of understanding and embracing the diverse needs and perspectives of neurodivergent individuals. From language considerations to successful paid for campaigns, the session explored aspects of how to effectively reach and engage with neurodivergent audie ..read more

In this month’s edition of ‘The Reputation Report’, our experts provide insights into the month’s leading corporate communications trends and reputational challenges. This month’s talking points include the aftermath of Nike’s design change on the England football kit, the Princess of Wales’ recent announcement through to the ongoing troubles facing Boeing and the departure of their CEO. Nike & the FA’s kit fiasco Since the announcement of the new England kit design, negative sentiment around ‘Nike’ across UK press and socials has reached over 60%. In addition to this, the FA have reported ..read more