Environmental, social, and governance (ESG) factors are increasingly shaping corporate strategies and operational priorities. Interest in ESG and sustainability, and how technology can help drive these initiatives, is growing, and so is the media landscape.   While many outlets have covered the space for a while, new ESG and sustainability publications have popped up over the past few years as the market has taken off. Beyond the trade press, mainstream and business publications have added dedicated columns, sections and newsletters to the topic.  ESG tech marketers can leverag ..read more

The global supply chain, if anything, is incredibly compelling. There’s always something to talk about. Disruptions, shortages, emerging technology, ESG – the sheer number of supply chain trends, issues and storylines that tech providers could leverage as part of their communication strategy is daunting.  For tech marketers, reaching and resonating with your audience in a noisy market like supply chain requires a targeted, buyer-centric approach to public relations. What supply chain trends, challenges and opportunities are top of mind for your buyers, and how do you help them capitalize ..read more

The risk management and compliance market continues to rapidly evolve. From bank failures and cyber breaches to regulations, third-party failures, supply chain chaos, climate risk, artificial intelligence and more – enterprises are investing in risk management to protect what matters most. The B2B tech landscape has grown especially crowded and competitive as a result, with vendors increasing marketing and PR investments to capture market share. To stand out and win, tech marketers need to continually invest in their brand awareness, market credibility and reach. The media – and your public r ..read more

Boston-based B2B tech PR and marketing agency nominated as a 2023 Best Place to Work in Boston by the Boston Business Journal We did it, again. The Boston Business Journal (BBJ) has named Corporate Ink to its 2023 Best Places to Work — the BBJ’s exclusive ranking of the Massachusetts companies that have built outstanding work environments for their people. “The companies that comprise this year’s Best Places to Work are among the most diverse in the decades we’ve been doing this program,” said Carolyn Jones, Market President and Publisher of the Boston Business Journal. “Their commit ..read more

B2B tech PR and marketing agency recognized for its employee-first culture, successful four-day workweek transition, and other unconventional benefits BOSTON – April  4, 2023 –  Corporate Ink, a B2B tech PR and marketing agency, has been named a Top Place to Work by Ragan. The virtual agency is recognized for pushing the boundaries on what it means to be a modern and people-first workplace and for creating an environment where employees can be their best self at home and at work. “We have always put our people first,” said Greg Hakim, President of Corporate Ink. “When talented and em ..read more

As Women’s History Month comes to a close, we asked a few of our team members to share which women inspire them and why.  Some draw inspiration from close to home in the form of mothers, aunts, and wives, while others draw inspiration from friends or a powerful historical figure. Find out which women inspire your favorite Inkers below. Tori Stevenson My Aunt Margie has lived such a full, interesting life — with adventures and hardships alike. She took on a career in helping women coming from difficult circumstances (abuse, poverty, etc.) in the Dorchester area, and married my Uncle Bill ..read more

A former boss used to say that there’s never been a more interesting time to work in supply chain management than right now. He would say that every year because inevitably there are new challenges and opportunities to drive business value, including positive environmental and social change. It’s also a stressful time for supply chains: Labor and supply shortages, order fulfillment delays, inflation, climate change, DE&I opportunities, modern slavery, new ESG laws and regulations, a looming recession, a war in Europe. You get it… With so many issues to monitor, it’s easy to get overwhelme ..read more

The same risks that have threatened global supply chains in the last several years will persist through 2023. It’s like DeJa’Vu all over again. While many companies have gotten better at monitoring and mitigating threats, supply chain risk is a shape-shifting beast that has many heads. Let’s examine the top five risks our supply chain and risk technology clients are watching this year. 1. Economic Risk The new year begins amid significant global economic uncertainty, with economists forecasting the likelihood of a recession in the U.S. between 35% and 100%. Depending on who you ask, the econo ..read more

The global supply chain, if anything, is incredibly compelling. There’s always something to talk about. Disruptions, shortages, emerging technology, ESG – the sheer number of supply chain trends, issues and storylines that tech providers could leverage as part of their communication strategy is daunting.  For tech marketers, reaching and resonating with your audience in a noisy market like supply chain requires a targeted, buyer-centric approach to public relations. What supply chain trends, challenges and opportunities are top of mind for your buyers, and how do you help them capitalize ..read more

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