5 Reasons You Should Invest in a Professional Brand Design
Belfort Group, Boston
by Belfort Group
4M ago
 Whether you’re a startup, a well-established company, or an individual looking to make a mark, your brand design is the key to leaving a lasting impression. Here are five compelling reasons why you should consider making the investment:    First Impressions Matter We’ve all heard the old saying, “You never get a second chance to make a first impression.” Well, when it comes to your brand, this saying couldn’t be more on point. Your logo, website, and overall visual identity are often the first things potential customers or clients see. A professional brand design ensures that ..read more
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Accountability and PR: How to Measure and Report ROI
Belfort Group, Boston
by Belfort Group
5M ago
The proof used to be in the print when it came to public relations efforts. Did you land the story? Did you secure the byline? Did you make it onto the front page? Today, things are a little different. In this fast-paced and ever-evolving digital landscape, public relations professionals are constantly being challenged to quantify and demonstrate the value and impact of their efforts beyond the anecdotal. Agencies like ours are faced with this challenge daily, and we understand that reporting and accountability are crucial in establishing trust and showcasing the success of our PR campaigns a ..read more
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Prepare your Marketing Plan for 2024
Belfort Group, Boston
by Belfort Group
5M ago
As we kick off Q4, the priority is to close out the calendar year strong. However, 2024 is right around the corner – so what can you do to prepare? As you set goals for the coming year, take a close look at your business marketing plan to ensure you set yourself up for success to achieve them. While every marketing plan should be customized to meet the needs of each individual business, here are some considerations for what to look out for in 2024.  If you don’t yet have a marketing plan to review, you can read our post on how to build an effective one here.     Keep an ey ..read more
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Building Credibility and Trust through Website Design
Belfort Group, Boston
by Belfort Group
6M ago
In a world that lives and breathes online, a website isn’t just a virtual business card; it’s a passport to success and often a first touch point for your business. Making it essential to create an online presence that not only looks appealing but also exudes credibility and trustworthiness. As seasoned web designers and marketing experts, we’ve witnessed firsthand the profound impact that a well-crafted website can have on building credibility and trust.   Before we delve into the details, it’s essential to understand why credibility and trust are so vital in the digital landscape. In a ..read more
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Unleashing the Power of Organic Video Content to Impact your Marketing Funnel
Belfort Group, Boston
by Belfort Group
7M ago
Organic video content offers limitless possibilities to positively impact your integrated marketing strategy outside of paid advertising. Organic videos are dynamic creative assets shared on owned platforms without paid budget behind them used to engage, inform, and capture audiences. Content is authentic and resonates with viewers on a deeper level. Organic videos should be leveraged effectively alongside paid marketing efforts to drive brand awareness and traffic to your website.    Telling Your Brand’s Story  One of the most powerful ways to utilize organic videos is leverag ..read more
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Bridging the Gap: How to Make Earned Media Matter for Sales
Belfort Group, Boston
by Belfort Group
7M ago
In today’s digital landscape, consumers are bombarded with countless advertisements, forcing businesses to find innovative ways to capture attention and drive sales. That’s where earned media comes in! Earned media is a powerful tool that can bridge the gap between brand exposure and actual revenue. In this blog, we’ll explore the earned media strategies and tactics you can employ to maximize your profitability. So, buckle up and get ready to learn the art of transforming positive publicity into tangible business results!    Understanding Earned Media  Before we dive into the n ..read more
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The Art of Storytelling: How Senior Living Communities Can Use Personal Narratives to Connect with Prospective Residents
Belfort Group, Boston
by Belfort Group
8M ago
Stories have the power to capture our imaginations and evoke emotions in ways that statistics and facts never could. That’s why personal storytelling is a game-changing marketing strategy for senior living communities. By sharing real-life stories of current residents, staff members, and even family members, you can create an emotional connection with prospects and build a sense of community among residents.     Why Storytelling Matters in Senior Living Marketing At its core, senior living is about creating a sense of community and belonging. Seniors are looking for a place to call ..read more
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Mastering Google Analytics 4: Do’s and Don’ts
Belfort Group, Boston
by Belfort Group
9M ago
Welcome to the exciting world of Google Analytics 4 (GA4), where data-driven insights are the key to unlocking the full potential of your website. In this blog post, we’ll guide you through the essential do’s and don’ts of GA4 so you’ll be well-equipped to make the most of GA4 and drive your business to new heights. Let’s jump right in!    Do’s  1. Embrace Event-Based Tracking:  GA4 introduces an event-based reporting model, which means every user interaction on your website is treated as an event. This holistic approach provides a comprehensive view of the user journey, i ..read more
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Think Like an Editor
Belfort Group, Boston
by Belfort Group
9M ago
Think Like An Editor: How To Make PR Pitches More Newsworthy Trying to convince a journalist to cover a story can feel like wrestling an octopus – elusive and slippery. More often than not, you’re left hanging, wondering if your pitch disappeared into the abyss. Blame is on luck; those assignment editors and producers receive upwards of 500 emails daily. Your brilliant pitch could be lost, doomed to languish in the depths of an inbox , never to see the light of day. But let’s face it, sometimes the problem lies closer to home – the pitch itself lacks irresistible news value.  Journalists ..read more
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Develop an Effective Crisis Communications Plan
Belfort Group, Boston
by Belfort Group
9M ago
Organizations of all sizes and types, regardless of the industry they are in, are exposed to a variety of crises, such as natural disasters, product recalls, cyberattacks, social media scandals, executive misconduct, employee issues, diversity equity and inclusion incidents and much more. The way an organization responds to a crisis can have a significant impact on its reputation, stakeholder relationships, financial performance, growth trajectory and in some cases, its existence. That’s why crisis communications planning is an essential part of any business planning.  Sound crisis commu ..read more
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