Announcing the Radioactive Group and the birth of Radioactive Talent
Rich Leigh & Company
by Rich Leigh
4y ago
I was giving a talk earlier this year to business owners at Kingsholm Stadium, the home of my first love, Gloucester Rugby. View this post on Instagram Speaking at a tourist forum at Kingsholm about the changes happening in the media and how it impacts PR. Everybody else went for suits and smart wear. A post shared by Rich Leigh Smith (@richleighpr) on Jan 31, 2019 at 2:27am PST There I was in my Gloucester shirt (attention seeking, ME!? I just wanted the powers-that-be there to know that if they wanted to offer me a contract I could save them a bit o ..read more
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US PR Results: ‘Girls Go CyberStart’ and ‘Cyber Fast Track’
Rich Leigh & Company
by Jade Beddington
4y ago
We worked with Helical Levity to support its sister company, the SANS Institute, with media relations for two of its educational programmes in the United States. It generated some fantastic US PR results. What we did: We worked with Helical Levity, a high-end security research firm that develops educational tools. Supporting its sister company, the SANS Institute, an international company that offers cyber security and information training, we provided media relations for two of its US cyber security programmes. The first programme, Girls Go CyberStart, was designed especially for high school ..read more
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PR Results: The Most Valuable Toys for Childcare.co.uk
Rich Leigh & Company
by Jade Beddington
5y ago
We work with Childcare.co.uk on an ongoing basis and a lot of what we do is creative PR for SEO. Our recent story generated some fantastic PR results! The idea: Childcare.co.uk is the leading platform for all childcare providers and much of what we do for this client is creative PR to build links for them from sites with a high Domain Authority. We know that stories with a strong personal finance angle work well and we wanted to include something that we thought would resonate with Childcare.co.uk’s users… toys! Our creative idea was to create a ‘Cash in the Attic’-style story featuring a lis ..read more
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Protected: PR Results: The ‘Instagram Rich List 2019’ for Hopper HQ
Rich Leigh & Company
by Jade Beddington
5y ago
This post is password protected. To view it please enter your password below: Submit The post Protected: PR Results: The ‘Instagram Rich List 2019’ for Hopper HQ appeared first on Radioactive PR ..read more
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Press office success with fitness client
Rich Leigh & Company
by Lydia Bryant
5y ago
Traditional press office activity is an integral part of any marketing strategy. Just like what we’re doing with this article, what we *mostly* do for our personal training client Ultimate Performance Fitness, is PR the amazing transformation results achieved by their PTs and clients. Some of the clients they train include celebrities, for example Radio 1 presenter Scott Mills recently completed a transformation with them, and some are just average members of the public. One thing they all have in common is that they’ve improved their health and body composition and ended up in the press as a ..read more
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Introducing Newbie – April Keeble
Rich Leigh & Company
by April Keeble
5y ago
Introducing April Keeble – starting at Radioactive PR as an account exec this week! April joins us with a couple of years of experience in digital marketing at a large publisher. Place of birth: Guildford, Surrey Did you go to uni? If not, what was your route into PR? I went to Southampton Solent University and studied Media Culture and Production, which covered various media platforms. I went on to do an internship at a fashion brand in London and became a PR assistant. Favourite film? I absolutely love Disney films so it would have to be Frozen! Favourite site to waste time on? Netflix!  I t ..read more
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PR campaign results: ‘Free childcare for smear tests’ for Childcare.co.uk
Rich Leigh & Company
by Jade Beddington
5y ago
We work with Childcare.co.uk, the leading platform for all childcare providers, and much of what we do for them is creative PR. Our recent campaign ‘Free childcare for smear tests’ generated some fantastic PR campaign results. What we did: We do lots of creative PR for Childcare.co.uk to build links from sites with a high Domain Authority and generate awareness of the brand to its target audience. We wanted to create a campaign with Childcare.co.uk that would be engaging and of interest to families, while doing something good. There was widespread news about smear tests and that women being ..read more
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PR campaign results: ‘Could you pass these GCSE questions?’ for Tutor House
Rich Leigh & Company
by Jade Beddington
5y ago
We work with Tutor House, an online tutoring agency, on an ongoing basis and much of what we do for them is creative, digital PR. We recently created a campaign – ‘Could you pass these GCSE questions?’ – for our client, which resulted in some great PR campaign results. What we did: We work with Tutor House, which is an online tutoring agency where people can find tutors nationwide to teach a range of subjects from primary school up to a university level. As much of what we do for Tutor House is creative PR to build links from sites with a high Domain Authority, we wanted to come up with a cam ..read more
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Event PR results: Bath Rugby’s ‘The Clash’ 2019
Rich Leigh & Company
by Jade Beddington
5y ago
We were hired by Bath Rugby for the second year in a row to handle its event PR to promote ‘The Clash’ 2019. Our activity generated some fantastic PR results. What we did: As we had in 2018, we supported Bath Rugby with event PR to promote ‘The Clash’ 2019.   The Clash is an annual event that has ran for three years and has always been hosted at Twickenham, ‘The Home of English Rugby’. Bath Rugby organises it as a family event as well as to engage other people / potential fans who do not live close to the Bath area. Bath Rugby briefed us to support the event with one main objective: to drive ..read more
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