Today, we’re tackling a topic that’s crucial for anyone looking to make a mark in the world of media: email etiquette when pitching to journalists. Crafting the perfect pitch can be a game-changer, but it’s equally important to ensure your approach is professional and respectful. Even if you have the best pitch topic in the world, if your email etiquette isn’t proper, all of your hard work will go out of the window. Editors receive hundreds of emails a day, so it’s imperative that you make a good first impression. Here, we will dive into some key pointers to keep in mind when reaching out to j ..read more

I think we’ve all heard of the internships where the interns grab coffees, file documents, or take calls. A successful internship program at a boutique public relations agency requires an investment into their growth (not just getting busywork done)!  Although taking on an intern requires time and resources from your company, having a successful internship program can be mutually beneficial to both the intern and the company, if done well!  Remember that interns rely on their internships to give them a glimpse into professional working experience and to prepare them for the working f ..read more

Springtime hits differently after daylight savings.  And now that we’re all getting an extra hour of sunlight, I think we’re all ready for Springtime.  Coming out of the winter weather, there’s a crave for a fresh start, to soak in the sun, and enjoy nature at its peak!  This shift in weather and mood not only brings about a sense of rejuvenation, but new ideas. From our public relations marketing agency, let’s dive into how you can do a little spring cleaning to freshen up your marketing strategies this Springtime!  Springtime Refresh If your New Year’s resolutions fell th ..read more

When working with a social media PR firm, of course you want to stay up-to-date on the latest trends.  It’s common that clients will ask, so what’s trending right now?  In reality, so many of the “big trends” that we see are actually memes!  But aren’t memes kind of cringe? Honestly, it depends on how you use them and how your client wants to relate to their audience.  Now remember, the memes from the 2010s are not the same memes that we see today.  So how can we successfully incorporate memes into our content as a brand (but obviously not be tacky)?   Why Memes ..read more

As a boutique influencer relations agency, we often have local businesses that like to use our services to help them with events. Usually businesses love having influencers attend their events which create buzz and a lot of hype!  However sourcing the right influencers will make or break how many will join your event. The most important thing to consider when sourcing influencers for local events is their location.  An influencer from San Diego is probably not going to want to drive 2+ hours to Los Angeles for an event.  We need to think about the location itself and surrounding ..read more

In the dynamic landscape of public relations, two key pillars stand tall: earned and owned media. In an era dominated by digital communication and social networking, understanding the power of these mediums is essential for any public relations tactics aiming to build brand reputation, credibility, and engagement. Let’s dive deeper into the significance of earned and owned media in changing public perception and driving organizational success.    The Power of Earned Media  Earned media refers to publicity gained through promotional efforts other than paid advertising. It include ..read more

Content shoots are SO exciting when building a client’s social media presence.  But in order to have a successful shoot, our team has to be on their A-Game!  Building the right team, creating a great shot list, and doing plenty of research will make or break your content shoot.  As a social media agency, these are our TOP tips for anyone to have a successful shoot!   Prep Your Shot List During a shoot, the last thing you want to be is unprepared!  Creating a detailed shot list is extremely helpful to ensure you capture your essential content. And remember, the more con ..read more

As our digital landscape continues to grow, it is no secret that every brand should be sourcing influencers to promote their brand or product. If you don’t already, you might be falling behind. If you’re looking to start, however, choosing the right influencers for your brand is absolutely critical. Whether you are a one man show, or you hired a social media PR firm because you simply don’t have time to learn the in and out’s all by yourself, we are here to help you. There are over one billion active users per month on Instagram alone. Over 500,000 of those users are influencers. With so many ..read more

Boutique public relation firms are an excellent way to get hands-on learning in different specialities within Public Relations.  Of course even all of the best boutique PR agenies are different, but at BLND, we offer three main services: traditional PR (media relations), social media, and influencer marketing. Each speciality has overlapping skill sets, but it’s important to know what unique skills come with each one!  At the best boutique public relations agencies, everyone gets an opportunity to develop their skills in each speciality. But naturally, we each have a preference and s ..read more

Tapping into the travel industry is not just for travel PR agencies.  As a lifestyle PR agency, we love to tap into the travel sphere to find new communities that connect with our brands! Even though not all of our clients are directly part of the travel industry, how can we tap into travel and effectively pitch to journalists? Let’s jump right in!   Locate the Top Outlets and Research If you’re not up-to-date on the top travel outlets, no sweat.  A quick Google search will pull up the top reputable outlets in the travel industry to get you started.  Once you’ve gotten a li ..read more