How To Incorporate Memes Into Your Content (and Not Be Tacky)
BLND Public Relations
by Bryanne DeGoede
6d ago
When working with a social media PR firm, of course you want to stay up-to-date on the latest trends.  It’s common that clients will ask, so what’s trending right now?  In reality, so many of the “big trends” that we see are actually memes!  But aren’t memes kind of cringe? Honestly, it depends on how you use them and how your client wants to relate to their audience.  Now remember, the memes from the 2010s are not the same memes that we see today.  So how can we successfully incorporate memes into our content as a brand (but obviously not be tacky)?   Why Memes ..read more
Visit website
Insider Tips: Sourcing Influencers For Local Events
BLND Public Relations
by Bryanne DeGoede
1w ago
As a boutique influencer relations agency, we often have local businesses that like to use our services to help them with events. Usually businesses love having influencers attend their events which create buzz and a lot of hype!  However sourcing the right influencers will make or break how many will join your event. The most important thing to consider when sourcing influencers for local events is their location.  An influencer from San Diego is probably not going to want to drive 2+ hours to Los Angeles for an event.  We need to think about the location itself and surrounding ..read more
Visit website
Earned vs Owned Media: Effective Public Relations Tactics
BLND Public Relations
by Bryanne DeGoede
2w ago
In the dynamic landscape of public relations, two key pillars stand tall: earned and owned media. In an era dominated by digital communication and social networking, understanding the power of these mediums is essential for any public relations tactics aiming to build brand reputation, credibility, and engagement. Let’s dive deeper into the significance of earned and owned media in changing public perception and driving organizational success.    The Power of Earned Media  Earned media refers to publicity gained through promotional efforts other than paid advertising. It include ..read more
Visit website
Prepping For A Content Shoot: A Social Media Agency’s TOP Tips
BLND Public Relations
by Bryanne DeGoede
1M ago
Content shoots are SO exciting when building a client’s social media presence.  But in order to have a successful shoot, our team has to be on their A-Game!  Building the right team, creating a great shot list, and doing plenty of research will make or break your content shoot.  As a social media agency, these are our TOP tips for anyone to have a successful shoot!   Prep Your Shot List During a shoot, the last thing you want to be is unprepared!  Creating a detailed shot list is extremely helpful to ensure you capture your essential content. And remember, the more con ..read more
Visit website
What To Look For In Influencers: From a Social Media PR Firm
BLND Public Relations
by Bryanne DeGoede
1M ago
As our digital landscape continues to grow, it is no secret that every brand should be sourcing influencers to promote their brand or product. If you don’t already, you might be falling behind. If you’re looking to start, however, choosing the right influencers for your brand is absolutely critical. Whether you are a one man show, or you hired a social media PR firm because you simply don’t have time to learn the in and out’s all by yourself, we are here to help you. There are over one billion active users per month on Instagram alone. Over 500,000 of those users are influencers. With so many ..read more
Visit website
Finding Your Speciality At A Boutique Public Relations Agency
BLND Public Relations
by Bryanne DeGoede
1M ago
Boutique public relation firms are an excellent way to get hands-on learning in different specialities within Public Relations.  Of course even all of the best boutique PR agenies are different, but at BLND, we offer three main services: traditional PR (media relations), social media, and influencer marketing. Each speciality has overlapping skill sets, but it’s important to know what unique skills come with each one!  At the best boutique public relations agencies, everyone gets an opportunity to develop their skills in each speciality. But naturally, we each have a preference and s ..read more
Visit website
Tapping Into Travel: Pitch Writing Tips From a Lifestyle PR Agency
BLND Public Relations
by Bryanne DeGoede
1M ago
Tapping into the travel industry is not just for travel PR agencies.  As a lifestyle PR agency, we love to tap into the travel sphere to find new communities that connect with our brands! Even though not all of our clients are directly part of the travel industry, how can we tap into travel and effectively pitch to journalists? Let’s jump right in!   Locate the Top Outlets and Research If you’re not up-to-date on the top travel outlets, no sweat.  A quick Google search will pull up the top reputable outlets in the travel industry to get you started.  Once you’ve gotten a li ..read more
Visit website
Unlocking Success: A BLND Intern’s Tips for Landing a LA PR Agency Internship
BLND Public Relations
by Bryanne DeGoede
1M ago
In today’s competitive job market, securing an internship for an LA PR Agency, social media, or marketing internship can be a game-changer for your career. These fields demand a unique set of skills and experiences, making it crucial for aspiring interns to stand out. Here are some valuable tips and tricks to help you score that coveted public relations, social media or marketing internship, as written by a current BLND intern!    Craft an Impressive Resume  Tailor your resume to highlight skills and experiences relevant to public relations, social media, or marketing. An impres ..read more
Visit website
5 Social Media Trends That All Brands Should Be Implementing Right Now
BLND Public Relations
by Bryanne DeGoede
2M ago
Welcome to the world of social media, where change is not just consistent – it’s the life of the party! As the masters of all things trendy at a boutique public relations agency, we have mastered the art of staying ahead in this ever-changing realm of social media. The only thing that stays the same in our industry is change.  In the age of social media, staying relevant as a brand can be hard because there are so many brands out there. One of the fastest ways for your brand to sling into the spotlight is to follow the hottest social media trends that will be sure to have users sharing, e ..read more
Visit website
Making the Most of Short-Form Content: Lifestyle PR Agency Edition
BLND Public Relations
by Bryanne DeGoede
2M ago
When PR agencies are tasked with creating content, short-form content is going to be a huge component of your work.  On top of being savvy video editors, we have to be in-tune with current trends and understand what actually resonates with users. It’s important to understand what would best represent our client but also resonate with someone scrolling on TikTok or Instagram. These days, short-form content is king, and there are many advantages to mastering this format and style. Here’s how you can get started with making the most of your short-form content for your clients.    W ..read more
Visit website

Follow BLND Public Relations on FeedSpot

Continue with Google
Continue with Apple
OR